WHAT WE'RE UP TO AND WHAT OTHERS ARE SAYING

TV advertising has looked the same for over 70 years. At Origin, our total and uncompromising commitment to questioning convention allows us to stand out.

MAY 12, 2022

BY: ORIGIN

ORIGIN SEES SIGNIFICANT YOY GROWTH; ROLLS OUT NEW CTV AD PRODUCTS TO ADDRESS NEW BRAND CHALLENGES.

MAY 4, 2022

BY: ADEXCHANGER

FROM QR CODES TO AUDIO RETARGETING, NEW CREATIVE FORMATS AIM FOR PERFORMANCE BUDGETS.

APRIL 29, 2022

BY: ADEXCHANGER

ORIGIN FEATURED AS A COMPANY WILLING TO "CHALLENGE THE STATUS QUO" IN AN AGE WHEN ADVERTISERS NEED TO AVOID MISTAKES OF THE PAST.

MARCH 9, 2022

BY: STREETFIGHT

ORIGIN CEO FRED GODFREY SHARES HIS THOUGHTS ABOUT HOW 'IN A CROWDED SPACE, BRANDS ARE FINALLY (AND TRULY) RETHINKING THEIR APPROACH TO CTV'.

MARCH 8, 2022

BY: MARTECH SERIES

NEW STUDY BY MAGNA (IPG) AND ORIGIN: HOW BRANDS CAN BENEFIT FROM LEVERAGING NATIVE AD FORMATS ON CTV.

MARCH 4, 2022

BY: ORIGIN/VARIETY

ORIGIN SITS DOWN WITH VARIETY'S SENIOR ANALYST GAVIN BRIDGE TO AIR SOME OF CONNECTED TV'S 'DIRTY LAUNDRY' THAT THE INDUSTRY PREFERS TO KEEP HIDDEN.

FEBRUARY 28, 2022

BY: MAGNA GLOBAL

NEW STUDY BY MAGNA & ORIGIN FINDS BRANDS BENEFIT FROM INNOVATING WITH NATIVE AD FORMATS ON CONNECTED TV.

FEBRUARY 23, 2022

BY: MEDIAPLAY NEWS

ORIGIN CEO MODERATES PANEL OF INDUSTRY LEADERS, DISCUSSING THE INCREASINGLY COMPETITIVE CONNECTED TV STREAMING MARKET.

FEBRUARY 8, 2022

BY: OTT.X

ORIGIN INVITED TO MODERATE PANEL OF CTV INDUSTRY VETERANS, ASKING - HOW DO AVOD AND SVOD CHANNELS COMPETE WITH 'THE PLUSES AND THE MAXES' FOR EYEBALLS?

FEBRUARY 4, 2022

BY: ORIGIN

ATTENTION: THE VITAL CURRENCY BRANDS AND MEDIA OWNERS NEED TO FOCUS ON. ORIGIN PANEL WITH GUEST SPEAKERS FROM TVISION INSIGHTS, YAHOO! AND PHILO TV.

FEBRUARY 3, 2022

BY: TOOLBOX MARKETING

Lemons to Lemonade: How innovation can help channels owners can turn unsold ad inventory into valuable real estate for media buyers. 

FEBRUARY 1, 2022

BY: PARKS ASSOCIATES

Origin invited to speak on 'Future of Video 2022' panel, hosted by Parks Associates.

JANUARY 27, 2022

BY: ADVERTISING WEEK

Advertising Week publishes by-line written by Origin CBO, Stephen Strong: 'M&A Fever - What the rise of mergers & acquisitions in CTV means for the industry'.

JANUARY 24, 2022

BY: ADEXCHANGER

Origin CEO Fred Godfrey shares his views with AdExchanger's Managing editor Allison Schiff about 'Fighting CTV's chronic frequency problem (and the dinosaurs of Madison Avenue).

JANUARY 19, 2022

BY: OTT.X

Origin hosts OTT.X 'Wednesday Webinar' - Leveraging creativity on CTV to reduce churn and improve advertising revenue.

JANUARY 5, 2022

BY: MEDIAPOST

Stephen Strong's commentary about Nielsen's new audience insights tool picked up by MediaPost.

JANUARY 4, 2022

BY: THE DRUM

CTV Advertising Expert and Origin Co-Founder Stephen Strong shares his thoughts with The Drum on Nielsen's latest product release.

JANUARY 3, 2022

BY: CYNOPSIS

Origin's predictions about what might be announced at CES published by Cynopsis Media in their 'Media Tech Update'.

DECEMBER 29, 2021

BY: MARTECH SERIES

Martech Series publishes by-line written by guest author and Origin CEO, Fred Godfrey, titled - "Asking the Hard Questions: Why Is No One Watching Ads on TV?

DECEMBER 23, 2021

BY: TECHREPUBLIC

Origin Co-Founder and CBO Stephen Strong asked by TechRepublic about what the future holds for CES 2022 amid a rise of COVID cases.

DECEMBER 23, 2021

BY: AITHORITY

"[This year] Connected TV will become a mainstream method of watching TV." AiThority includes comments from Origin CEO Fred Godfrey in its latest article - 'Top Dominant Digital Marketing and Advertising Technology Themes for 2022.'

DECEMBER 21, 2021

BY: BEET.TV

'CTV propels need for creative agility in ads'. Watch Origin's Fred Godfrey interview with Zach Rodgers at Beet.TV's Beet Retreat 2021.