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ORIGIN
NEWS ROOM
See what we're up to and what others are saying about Origin
TV advertising has looked the same for over 70 years. At Origin, our total and uncompromising commitment to questioning convention allows us to stand out.
FEBRUARY 3, 2023
VIDEONUZE
'PERFORMANCE IN CTV ADVERTISING IS COMPLEX; THAT SHOULD EXCITE US' - PERSPECTIVE PIECE WRITTEN BY ORIGIN CEO, FRED GODFREY.
FEBURARY 2, 2023
MEDIAPOST
ORIGIN AWARDED TOP SPOT BY MEDIAPOST AT THEIR CREATIVE MEDIA AWARDS.
JANUARY 26, 2023
BEET TV
ORIGIN TO JOIN PANEL AT BEET RETREAT SAN JUAN, DISCUSSING 'WHERE IS NEXT FOR PREMIUM VIDEO - NEW SCREENS, NEW OPPORTUNITIES'.
JANUARY 11, 2023
MEDIAPOST
ORIGIN NOMINATED AS 'FINALIST' IN MEDIAPOST CREATIVE MEDIA AWARDS 2023. CATEGORY: TV OR INTERACTIVE/ENHANCED TV.
JANUARY 3, 2023
BY: PARKS ASSOCIATES
ORIGIN CEO, FRED GODFREY, RECOGNIZED BY PARKS ASSOCIATES IN THEIR 2022 'LEADERS IN TECHNOLOGY' REPORT.
NOVEMBER 2, 2022
BY: REACHTV / ORIGIN
ORIGIN PARTNERS WITH REACHTV TO MEET THE NEEDS OF FLOURISHING DOOH ADVERTISING INDUSTRY.
OCTOBER 13, 2022
BY: ADOTAT
CTV ADVERTISING Q&A WITH ORIGIN CEO FRED GODFREY, FEATURED IN ADOTAT.
SEPTEMBER 28, 2022
BY: ORIGIN
ANNOUNCEMENT: ORIGIN EXPANDS SUITE OF PIONEERING CTV SOLUTIONS INTO LATIN AMERICAN AND US HISPANIC MARKETS.
SEPTEMBER 19, 2022
BY: ORIGIN
ORIGIN GROWS SALES TEAM - HIRES COLE PATTERSON AS SALES ASSOCIATE.
SEPTEMBER 18, 2022
BY: ORIGIN
ORIGIN'S KAYLI KNOWLTON TAKES HOME 3RD PLACE AT ANNUAL SELF LOVE BEAUTY CHARITY GOLF OUTING
SEPTEMBER 12, 2022
BY: ORIGIN
ORIGIN HIRES AD TECH ALL-STAR KARTHIK ETHIRAJAN AS HEAD OF PRODUCT
JULY 29, 2022
BY: ORIGIN
ORIGIN'S HEAD OF ENTERPRISE PARTNERSHIPS, MOLLY MCARDLE, TO SPEAK AT ADMONSTERS PUBLISHER FORUM 2022.
JULY 11, 2022
BY: VARIETY
ORIGIN'S GROUNDBREAKING DYNAMIC NATIVE CTV AD CAMPAIGN FOR VISIT FLORIDA SHOWCASED IN ARTICLE BY GAVIN BRIDGE FROM VARIETY VIP+, DISCUSSING 'WHAT TO EXPECT NEXT IN 'FAST'.
JUNE 28, 2022
BY: DIGITALOCEAN
CASE STUDY: WHY ORIGIN CHOSE DIGITALOCEAN FOR ITS HIGH BANDWIDTH NEEDS.
JUNE 21, 2022
BY: ORIGIN
VISIT FLORIDA TAPS ORIGIN FOR GROUNDBREAKING 'DYNAMIC' NATIVE CTV AD CAMPAIGN TO AMPLIFY PERFORMANCE.
JUNE 17, 2022
BY: ORIGIN
ORIGIN'S INSTANT NATIVE CTV SOLUTION, SLINGSHOT, DRIVES 368% LIFT IN VIEWER ATTENTION FOR POLITICAL ADVERTISER.
JUNE 7, 2022
BY: DEEPINTENT
ORIGIN AND LEADING HEALTHCARE DSP DEEPINTENT ANNOUNCE NATIVE CTV PARTNERSHIPS FOR ADVERTISING CLIENTS.
JUNE 2, 2022
BY: ANA
ORIGIN CEO AND CO-FOUNDER, FRED GODFREY FEATURED IN ANA - 'WHY QR CODES ARE THE FUTURE OF CREATIVE ADVERTISING'.
MAY 12, 2022
BY: ORIGIN
ORIGIN SEES SIGNIFICANT YOY GROWTH; ROLLS OUT NEW CTV AD PRODUCTS TO ADDRESS NEW BRAND CHALLENGES.
MAY 4, 2022
BY: ADEXCHANGER
FROM QR CODES TO AUDIO RETARGETING, NEW CREATIVE FORMATS AIM FOR PERFORMANCE BUDGETS.
APRIL 29, 2022
BY: ADEXCHANGER
ORIGIN FEATURED AS A COMPANY WILLING TO "CHALLENGE THE STATUS QUO" IN AN AGE WHEN ADVERTISERS NEED TO AVOID MISTAKES OF THE PAST.
MARCH 9, 2022
BY: STREETFIGHT
ORIGIN CEO FRED GODFREY SHARES HIS THOUGHTS ABOUT HOW 'IN A CROWDED SPACE, BRANDS ARE FINALLY (AND TRULY) RETHINKING THEIR APPROACH TO CTV'.
MARCH 8, 2022
BY: MARTECH SERIES
NEW STUDY BY MAGNA (IPG) AND ORIGIN: HOW BRANDS CAN BENEFIT FROM LEVERAGING NATIVE AD FORMATS ON CTV.
MARCH 4, 2022
BY: ORIGIN/VARIETY
ORIGIN SITS DOWN WITH VARIETY'S SENIOR ANALYST GAVIN BRIDGE TO AIR SOME OF CONNECTED TV'S 'DIRTY LAUNDRY' THAT THE INDUSTRY PREFERS TO KEEP HIDDEN.
FEBRUARY 28, 2022
BY: MAGNA GLOBAL
NEW STUDY BY MAGNA & ORIGIN FINDS BRANDS BENEFIT FROM INNOVATING WITH NATIVE AD FORMATS ON CONNECTED TV.
FEBRUARY 23, 2022
BY: MEDIAPLAY NEWS
ORIGIN CEO MODERATES PANEL OF INDUSTRY LEADERS, DISCUSSING THE INCREASINGLY COMPETITIVE CONNECTED TV STREAMING MARKET.
FEBRUARY 8, 2022
BY: OTT.X
ORIGIN INVITED TO MODERATE PANEL OF CTV INDUSTRY VETERANS, ASKING - HOW DO AVOD AND SVOD CHANNELS COMPETE WITH 'THE PLUSES AND THE MAXES' FOR EYEBALLS?
FEBRUARY 4, 2022
BY: ORIGIN
ATTENTION: THE VITAL CURRENCY BRANDS AND MEDIA OWNERS NEED TO FOCUS ON. ORIGIN PANEL WITH GUEST SPEAKERS FROM TVISION INSIGHTS, YAHOO! AND PHILO TV.
FEBRUARY 3, 2022
BY: TOOLBOX MARKETING
Lemons to Lemonade: How innovation can help channels owners can turn unsold ad inventory into valuable real estate for media buyers.
FEBRUARY 1, 2022
BY: PARKS ASSOCIATES
Origin invited to speak on 'Future of Video 2022' panel, hosted by Parks Associates.
JANUARY 27, 2022
BY: ADVERTISING WEEK
Advertising Week publishes by-line written by Origin CBO, Stephen Strong: 'M&A Fever - What the rise of mergers & acquisitions in CTV means for the industry'.
JANUARY 24, 2022
BY: ADEXCHANGER
Origin CEO Fred Godfrey shares his views with AdExchanger's Managing editor Allison Schiff about 'Fighting CTV's chronic frequency problem (and the dinosaurs of Madison Avenue).
JANUARY 19, 2022
BY: OTT.X
Origin hosts OTT.X 'Wednesday Webinar' - Leveraging creativity on CTV to reduce churn and improve advertising revenue.
JANUARY 5, 2022
BY: MEDIAPOST
Stephen Strong's commentary about Nielsen's new audience insights tool picked up by MediaPost.
JANUARY 4, 2022
BY: THE DRUM
CTV Advertising Expert and Origin Co-Founder Stephen Strong shares his thoughts with The Drum on Nielsen's latest product release.
JANUARY 3, 2022
BY: CYNOPSIS
Origin's predictions about what might be announced at CES published by Cynopsis Media in their 'Media Tech Update'.
DECEMBER 29, 2021
BY: MARTECH SERIES
Martech Series publishes by-line written by guest author and Origin CEO, Fred Godfrey, titled - "Asking the Hard Questions: Why Is No One Watching Ads on TV?
DECEMBER 23, 2021
BY: TECHREPUBLIC
Origin Co-Founder and CBO Stephen Strong asked by TechRepublic about what the future holds for CES 2022 amid a rise of COVID cases.
DECEMBER 23, 2021
BY: AITHORITY
"[This year] Connected TV will become a mainstream method of watching TV." AiThority includes comments from Origin CEO Fred Godfrey in its latest article - 'Top Dominant Digital Marketing and Advertising Technology Themes for 2022.'
DECEMBER 15, 2021
BY: CYNOPSIS
Origin featured in Cynopsis' 'Year in review & 2022 Forecast'.
DECEMBER 14, 2021
BY: TOOLBOX MARKETING
Read the 3 reasons why Origin CEO and Co-Founder, Fred Godfrey, believes that 2022 will be "the perfect storm" for CTV advertising.
DECEMBER 11, 2021
BY: ORIGIN / VARIETY
Origin CEO Fred Godfrey sits down with Variety's Senior Media Analyst, Gavin Bridge, for an open and candid discussion about the state of the CTV Union.
DECEMBER 9, 2021
BY: IRIS.TV
Origin forms strategic partnership with Iris.TV to elevate the power of contextual targeting and relevance for advertisers on Connected TV
NOVEMBER 20, 2021
BY: ORIGIN
Origin attends Beet Retreat 2021 - speaks on panel 'CTV and the new programmatic ecosystem - delivering on the promise'.
NOVEMBER 19, 2021
BY: NEXT TV
Connected TV looks to Clean the Slate...and reclaim valuable wasted real estate.
NOVEMBER 15, 2021
BY: MARTECH SERIES
Origin launches industry-first Native CTV solution, Origin Slate, to solve growing problem of viewer churn and higher streaming costs.
NOVEMBER 10, 2021
BY: THE DRUM
Leading CTV advertising measurement solution, LoopMe, explains how Origin uses their survey solution to trace and act on ad effectiveness in real-time.
NOVEMBER 10, 2021
BY: CYNOPSIS
Origin launched a native CTV content solution aimed at solving viewer churn and higher streaming costs.
NOVEMBER 9, 2021
BY: RAPID TV NEWS
Origin announces launch of 'Origin SLATE'; the industry's most progressive answer to replacing the old 'We'll be right back' ad filler.
OCTOBER 15, 2021
BY: MARTECH SERIES
Origin launches $1MM CTV Ad Fund 'Origin Impact'. Names Susan G Komen as first recipient.
SEPTEMBER 28, 2021
BY: NEXT TV
Origin Co-Founder & CBO Stephen Strong quoted by leading measurement solution, LoopMe, in press release announcing PurchaseLoop Measurement solution.
SEPTEMBER 9, 2021
BY: FORTUNE
Origin launches new Enterprise Division; hires Operative veteran, Molly McCardle.
SEPTEMBER 8, 2021
BY: NEWSDIRECT
Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division.
SEPTEMBER 1, 2021
BY: DIGIDAY
Origin featured in Digiday's 'Future of TV' Briefing: How companies are working to move beyond the traditional TV ad format.
AUGUST 4, 2021
BY: IAB
Origin's flagship Native CTV solution, Ad Toppers, chosen by The IAB to be one of 6 ad formats recommended in their 'Creative Best Practices Guide' for 2021.
JUNE 23, 2021
BY: ORIGIN
Origin invites industry leaders from Variety, Vizio, Black Oak TV and more to ask: "Has The Time Come to Remove The C from CTV?"
JUNE 17, 2021
BY: VIDEONUZE
Origin CEO Fred Godfrey joins panel to share his insights on 'CTV Innovation: What's Coming Next?' at VideoNuze CTV Ad Summit.
MAY 25, 2021
BY: IAB
Origin joins The IAB with goal of helping advertisers elevate the impact of CTV.
MARCH 21, 2021
BY: MEDIAPOST
Origin hosts MediaPost panel that seeks to address the fundamental question: "Do viewers even remember seeing your ad on CTV?"
MARCH 15, 2021
BY: THE DRUM
Origin Native CTV Ad Campaign for iRobot nominated as finalists in the Drum Awards for 'Best Use of CTV'.
FEBRUARY 24, 2021
BY: PR NEWSWIRE
Origin confronts COVID-19 Vaccine Misinformation with vital, real-time messaging.
JANUARY 13, 2021
BY: BEET.TV
Origin CEO Fred Godfrey interviewed by Andy Plesser about the 'Lean-Back world of CTV and what KPI's should matter'.
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