7 hours ago4 min readDynamic Creative Optimization + Planning & Delivery + Measurement - Your Guide To Origin's Unified Full Service CTV Offering.
1 day ago3 min readAdotat Interview: How Origin Made DCO (Dynamic Creative Optimization) cool - And Other Inconvenient Truths For CMOs in CTV.
Apr 142 min readVisit Maine Drives Tourism With Dynamic Creative Overlays on CTV During Most Competitive Season.
Apr 105 min readHow Auto Advertisers Can Make CTV As Nimble And Dynamic As Social, Radio And Desktop Advertising.
Mar 312 min readDynamic Creative Innovation: The Essential New Frontier In Performance TV/CTV Advertising
Mar 264 min readHow Creative Agencies and Design Teams Could Incorporate Dynamic Creative Techniques When Conceiving, Designing and Producing Creatives For Connected TV (CTV)
Mar 244 min readThe Importance of Understanding Generation Z's Behavior in Digital Advertising: The Rise of Connected TV
Mar 73 min readORIGIN CASE STUDY: Premier Travel Destination Brand, Florida Keys & Key West, Sees Significant Gains In Attention & Consideration on CTV
