Welcome to the Online CTV Advertising Blog by Origin

Explore our online CTV advertising blog to gain valuable insights and strategies for impactful Connected TV campaigns. Navigate through expert advice and curated topics to boost your advertising outcomes with precision and creativity. The online CTV advertising blog is your gateway to mastering the evolving landscape of Connected TV advertising.

2 days ago4 min read

The Fifth Largest Company On Earth Just Made Our Case For Us: How Amazon Championed Smarter Creative As Being The Answer To CTV's Biggest Problem.

3 days ago3 min read

Is It Possible To be 'Too Good' at Targeting the Perfect Customer On CTV?

3 days ago3 min read

The Most Underrated Audience Segment in CTV? The Person Sitting Next To Your Target.

6 days ago7 min read

We Watch CTV Ads So You (Media Planners) Don’t Have To. And Yes - We Take Notes.

May 56 min read

Q4 Starts in May: How The Smartest CTV Holiday Campaigns Are Being Planned Right Now - And Why The Creative Conversation Has To Happen First.

Apr 299 min read

Understanding Origin’s Creative Logic Engine For CTV: The Essential Balance of Human Instinct, A Thousand Data Signals And AI-Enabled Scale.

Apr 244 min read

WATCH: Origin CEO Fred Godfrey And CTAM Europe Discuss: Brands Are Demanding Measurable Outcomes In Advertising; Is CTV Rising To The Occasion?

Apr 163 min read

Back-to-School Is a Living Room Battle. Here’s How Brands Can Win It.

Apr 154 min read

From Browsing To Buying: Proven Creative Strategies For Retail Brands Who Want To Improve iROAS and CPSV on Connected TV.

Apr 115 min read

From Design To Delivery: A Guided Walk Through The Process That Turns One Creative Into Countless Meaningful Stories.

Apr 72 min read

Origin Delivers Record-Breaking Q1 for Client Direct Revenue.

Apr 65 min read

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