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Origin

Frame

Personalized CTV Pause Ads

Every pause is a possibility.

Turn a pause into a more relevant brand moment with Origin Frame, personalized using location, weather, daypart and household-level insights.

Context-Aware

Adapts creative to real-time signals like location, weather and daypart.

Personal

Uses household-level insights to make every message more personal and resonant.

Powerful

Supports both practical, in-the-moment utility and brand storytelling.

Flexibility driven by the same creative logic that powers every Origin format

Pause ads today are often generic and repetitive. Frame turns every pause into a personally relevant brand experience that uses contextual signals like location, weather, daypart, and household-level insights to resonate in the moment.

VF demo.png

For demonstration purposes - concept only

Eylea Demo.png

For demonstration purposes - concept only

COMMON 
PERSONIZATION INPUTS

More relevant moments.
More meaningful connections.

LOCATION

City, DMA, regional context

AUDIENCE

Interests, lifestyle signals, viewing habits and more

WEATHER

Real-time conditions and forecasts

DAYPART

Morning, afternoon, evening, late night

A step beyond branded wallpaper

A natural companion for any CTV campaign

Own the screen during a naturally lingering moment

WHY PAUSING WORKS

Utility.
Convenience.
Relevance.

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