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QR CODES FOR

CTV ADVERTISING

YOUR PORTAL FOR PERFORMANCE ON CTV

It's not just about the QR code

Implementing an effective QR code in a CTV campaign requires more than simply running an overlay on top of your ad. If you want audiences to engage with it, it has to be done the right way. 

It's about how you choose to use a QR code

There are many factors to consider when planning a successful QR code-based activation on CTV. The four most important considerations are also the most frequently overlooked.

Image by Anne Nygård

SIZE

For a QR code to be usable from the couch, it needs to be large enough for the camera to be able to read it.

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BACKGROUND

For a QR code to be readable it requires a certain amount of 'dark space' around it.

Image by Veri Ivanova

TIME ON SCREEN

Scanning a QR code requires consumers to make a number of conscious and unconscious decisions.

Image by Bruce Dixon

DESIRE

Activating a viewer in a lean-back setting requires more than time. It requires giving them a reason to want to do so.

Placement

All of the considerations above ultimately lead to the basic fact that overlaying your ad with a QR code is sub-optimal.

More importantly, we believe that your beautiful creative deserve to have the entire screen.

TOPPER PLACEMENT

Inviting your target audience to engage with a QR code ahead of your ad gives you the chance to 'own' a viewer's attention on two screens at the same time.

This is particularly beneficial if the message being in your ad and destination you have sent to are mutually beneficial as you are able to reinforce the message.

Television and Cabinet

demonstration only

BOOKEND PLACEMENT

In an instance where you would benefit from having a viewer see your ad before activating them through a QR code, Bookends are the ideal format.

The open of the Bookend serves to get their attention, inform them well ahead of time that they're going to need their phone and give them a reason why they should care. After your ad has run, the viewer then has plenty of time to scan the code.

Television and Cabinet

demonstration only

Activation

We take a progressive approach when it comes to the potential and use of QR Codes in a CTV campaign. While most marketers think their potential goes as far as sending someone to a landing page, we embrace them for everything they're able to do.

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Want to talk about QR codes for CTV Advertising?

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