When it comes to the use of QR Codes in digital advertising there is no better place for their use than the Connected TV, and there's no better time for their adoption than now. At Origin, we've been learning, researching and testing the use of QR Codes in CTV for almost 2 years and it is astonishing how many factors need to go into their successful use when it comes to engaging and activating CTV audiences with a QR Code.
If there was one surprising outcome of the COVID-19 Pandemic, it is the universal adoption of QR Codes everywhere we go. If you've had a chance to leave your home in the last 12 months then you've probably used a QR Code somewhere.
At Origin, we are some of the most progressive thinkers when it comes to the potential and placement of QR Codes in Connected TV advertising. While most marketers think their potential goes as far as sending someone to a landing page, they can do much more
QR Codes usually are placed over or inside an ad, but the fact is that your ad deserves to have the full attention of the viewer. Also, if they are to be the right size for someone to use from their sofa, not only do they need to be a certain size but they require a 'quiet zone' around them so they are readable and this takes up a lot of extremely valuable real estate.
At Origin, we are some of the most progressive thinkers when it comes to the potential and placement of QR Codes in Connected TV advertising.
Toppers and Bookends (example shown here) are the perfect place for QR Codes.
You can use the entire experience before your ad begins to incentivize and activate the viewer.
By the time your ad starts, you have the viewer where you want them and paying attention to what matters.
No more worries about code sized, quiet space or anything else that might prevent the viewer from performing the required action.