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IMAGINE IF YOU COULD
ELEVATE THE ATTENTION VIEWERS PAY TO YOUR ADS
ENHANCE BRAND SAFETY
PLACE VIEWERS IN THE FUNNEL BEFORE YOUR AD STARTS
TRANSFORM A SINGLE CREATIVE INTO PERSONAL STORIES
CHANGE YOUR MESSAGE TO MATCH SENTIMENT
SOLVE AD FATIGUE
GUARANTEE CONTEXTUAL RELEVANCE
INTENSIFY THE INCENTIVE
ELEVATE OVERALL PERFORMANCE
Why are you here?
The growing need by advertisers for CTV to deliver outcomes coupled with the evolving behavior of consumers has made finding the right spot and an attentive audience an existential challenge.
What is Slingshot?
Fusing dynamic content production with proprietary ad serving technology, Slingshot dynamically stitches and serves attention-grabbing 15 second Native CTV content directly adjacent to existing ad creatives, inside standard CTV ad breaks.
Watch ad break simulation with Slingshot
PREVIOUS
AD/CONTENT
15 SECOND NATIVE ORIGIN ASSET
15/30/45 SECOND
BRAND AD
NEXT AD/CONTENT
Primary objectives
Three tiers of Slingshot
Accommodating all needs and budgets, marketers have three options to choose from when it comes to amplifying existing ad creatives on Connected TV.
Benefits beyond attention
Slingshot is designed to give marketers the power to address everything that matters most to them and their clients.
Brand safety
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
Separation
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
Relevance
Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.
Device quality
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
Performance
The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.
Adjacency
Slingshot allows buyers to bypass the approval process associated with content adjacency.
ATTENTION
UP BY
883%
RECALL
UP BY
27%
INTENT
UP BY
73%
PREFERENCE
UP BY
31%
CONSIDERATION
UP BY
2.25x
STORE VISITS
UP BY
41%
Measurable outcomes
Brand studies show that ad creatives amplified by Slingshot see a dramatic improvement in their objectives vs the same ad running on its own.
Activation
Whether you want to elevate an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.
No tech
Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.
Distribution
Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.
Managed or self-serve
Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.
SLINGSHOT + MEDIA BUY
Rate
Biddable CPM
or
Fixed CPM if Origin managed
Included in rate
Slingshot asset + ad stitching
Media buy
1p + 3p targeting*
Pixel tracking & measurement*
Independent brand study*
TVision attention tracking*
*Not available for all tiers
Launch options
SELF SERVE
Programmatic Deal ID either:
Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch
Via SSP Using Unruly or Pubmatic
ORIGIN MANAGED
Insertion Order (IO)
SLINGSHOT ONLY
Rate
$1.45 - $2.55 CPM
(request rate card)
Included in rate
Slingshot asset + ad stitching
Launch options
SELF SERVE
VAST tag via Origin APIs
ORIGIN MANAGED
Manually provided VAST tags
ACTIVATION
Origin Suppy
UYOS
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