IMAGINE IF YOU COULD
ELEVATE THE ATTENTION VIEWERS PAY TO YOUR ADS
TRANSFORM A SINGLE CREATIVE INTO PERSONAL STORIES
CHANGE YOUR MESSAGE TO MATCH SENTIMENT
SOLVE AD FATIGUE
ENHANCE BRAND SAFETY
GUARANTEE CONTEXTUAL RELEVANCE
PLACE VIEWERS IN THE FUNNEL BEFORE YOUR AD STARTS
AMPLIFY THE INCENTIVE
ELEVATE PERFORMANCE
Viewer behavior has changed,
but ad formats have not
The evolving needs of advertisers means that finding the right spots and an attentive audience can be a challenge.
Slingshot in a sentence
Fusing dynamic content production with proprietary ad serving technology and direct distribution, Slingshot dynamically stitches and serves highly engaging 15 second Native CTV content directly adjacent to existing ad creatives, inside standard commercial breaks on Connected TV.
OTHER
AD/CONTENT
15 SECOND NATIVE CONTENT ASSET
15/30/45 SECOND
BRAND AD
OTHER
AD/CONTENT
Slingshot is available in 4 flavors
Engineered to accommodate all needs and budgets, marketers have four options to choose from when it comes to how they can amplify existing ad creatives on Connected TV.
OPEN
DESCRIPTION
Non-contextual 15s Native 'Ad Toppers'
PERFECT FOR
Brands with incremental budgets and the desire to elevate attention
INSTANT
DESCRIPTION
Contextually relevant 15s Native 'Ad Toppers'
PERFECT FOR
Brands who want the instant ability to have viewers in the right mental mindset before their ad starts
INSTANTplus
DESCRIPTION
Contextually relevant 15s Native 'Ad Toppers'
with customized copy
PERFECT FOR
Marketers who want to reinforce a certain message contained within their ad that follows
PRIME
DESCRIPTION
Branded or unbranded Native Assets built from highly customizable pre-existing templates
PERFECT FOR
Brands who'd benefit from extending their ability to engage, incentivize and activate viewers
Benefits beyond attention
Slingshot is engineered to give marketers the power to address everything that matters most to them and their clients.
Brand safety
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
Separation
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
Relevance
Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.
Device quality
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
Performance
The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.
Adjacency
Slingshot allows buyers to bypass the approval process associated with content adjacency.
Measurable outcomes
Brand studies show that ad creatives amplified by Slingshot see a dramatic improvement in their objectives vs the same ad running on its own.
ATTENTION
UP BY
368%
RECALL
UP BY
27%
INTENT
UP BY
73%
PREFERENCE
UP BY
31%
CONSIDERATION
UP BY
2.25x
STORE VISITS
UP BY
41%
