top of page

IMAGINE IF YOU COULD

ELEVATE THE ATTENTION VIEWERS PAY TO YOUR ADS

ENHANCE BRAND SAFETY

PLACE VIEWERS IN THE FUNNEL BEFORE YOUR AD STARTS

TRANSFORM A SINGLE CREATIVE INTO PERSONAL STORIES

CHANGE YOUR MESSAGE TO MATCH SENTIMENT

SOLVE AD FATIGUE

GUARANTEE CONTEXTUAL RELEVANCE

INTENSIFY THE INCENTIVE

ELEVATE OVERALL PERFORMANCE

Why are you here?

The growing need by advertisers for CTV to deliver outcomes coupled with the evolving behavior of consumers has made finding the right spot and an attentive audience an existential challenge.

What is Slingshot?

Fusing dynamic content production with proprietary ad serving technology, Slingshot dynamically stitches and serves attention-grabbing 15 second Native CTV content directly adjacent to existing ad creatives, inside standard CTV ad breaks.

Watch ad break simulation with Slingshot

PREVIOUS
AD/CONTENT

15 SECOND NATIVE ORIGIN ASSET

15/30/45 SECOND
BRAND AD

NEXT AD/CONTENT

Primary objectives

Screenshot 2023-01-10 at 1.56.16 PM.png

Three tiers of Slingshot

Accommodating all needs and budgets, marketers have three options to choose from when it comes to amplifying existing ad creatives on Connected TV.

INSTANT

DESCRIPTION

Contextually relevant,
pre-made 15s Native 'primers'

PERFECT FOR

Brands who want more attentive viewers who are also in the right mental mindset

INSTANTplus

DESCRIPTION

Contextually relevant 15s Native 'primers' with customized copy

PERFECT FOR

Brands who want to reinforce certain key messaging by including it in the native content

PRIME

DESCRIPTION

Branded or unbranded native assets built from scratch for your campaign

PERFECT FOR

Brands who'd benefit from amplifying their ability to engage, incentivize and activate viewers

Benefits beyond attention

Slingshot is designed to give marketers the power to address everything that matters most to them and their clients.

Brand safety

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

Separation

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.

Relevance

Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.

Device quality

Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.

Performance

The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.

Adjacency

Slingshot allows buyers to bypass the approval process associated with content adjacency.

Image by Chris Curry

ATTENTION

UP BY

883%

TVision-Logo-Color-500x75_edited.png
Image by Tachina Lee

RECALL

UP BY

27%

loop_red_logo_edited.png
Image by Christin Hume

INTENT

UP BY

73%

loop_red_logo_edited.png
Image by Edu Grande

PREFERENCE

UP BY

31%

MMT_040621a_edited.png
Image by Medienstürmer

CONSIDERATION

UP BY

2.25x

LUCID_black_edited.png
Image by Blake Wisz

STORE VISITS

UP BY

41%

foursquare-logo-four-square-logo-allianz

Measurable outcomes

Brand studies show that ad creatives amplified by Slingshot see a dramatic improvement in their objectives vs the same ad running on its own.

Instant Library

With countless native assets ready to pair, there is a relevant series for every brand.

Instantplus custom copy

Every series in our library can be customized with special copy and be unique to you.

Prime request

Take an existing creative asset to a new level with fully customized native content.

Activation

Whether you want to elevate an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.

No tech

Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.

Distribution

Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.

Managed or self-serve

Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.

SLINGSHOT + MEDIA BUY

Rate

Biddable CPM
or
Fixed CPM if Origin managed

Included in rate

Slingshot asset + ad stitching

Media buy

1p + 3p targeting*

Pixel tracking & measurement*

Independent brand study*
TVision attention tracking*

*Not available for all tiers

Launch options

SELF SERVE

Programmatic Deal ID either:

Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch 

Via SSP Using Unruly or Pubmatic

ORIGIN MANAGED

Insertion Order (IO)

SLINGSHOT ONLY

Rate

$1.45 - $2.55 CPM
(request rate card)

Included in rate

Slingshot asset + ad stitching

Launch options

SELF SERVE

VAST tag via Origin APIs

ORIGIN MANAGED

Manually provided VAST tags

ACTIVATION
Origin Suppy
UYOS

Test drive Slingshot INSTANT today

SLINGSHOT + MEDIA BUY

SLINGSHOT ONLY

bottom of page