IMAGINE IF YOU COULD

ELEVATE THE ATTENTION VIEWERS PAY TO YOUR ADS

TRANSFORM A SINGLE CREATIVE INTO PERSONAL STORIES

CHANGE YOUR MESSAGE TO MATCH SENTIMENT

SOLVE AD FATIGUE

ENHANCE BRAND SAFETY

GUARANTEE CONTEXTUAL RELEVANCE

PLACE VIEWERS IN THE FUNNEL BEFORE YOUR AD STARTS

AMPLIFY THE INCENTIVE

ELEVATE PERFORMANCE

Viewer behavior has changed,
but ad formats have not

The evolving needs of advertisers means that finding the right spots and an attentive audience can be a challenge.

Slingshot in a sentence

Fusing dynamic content production with proprietary ad serving technology and direct distribution, Slingshot dynamically stitches and serves highly engaging 15 second Native CTV content directly adjacent to existing ad creatives, inside standard commercial breaks on Connected TV.

OTHER
AD/CONTENT

15 SECOND NATIVE CONTENT ASSET

15/30/45 SECOND
BRAND AD

OTHER
AD/CONTENT

Purple - Blue Gradient

Slingshot is available in 4 flavors

Engineered to accommodate all needs and budgets, marketers have four options to choose from when it comes to how they can amplify existing ad creatives on Connected TV.

OPEN

DESCRIPTION

Non-contextual 15s Native 'Ad Toppers'

PERFECT FOR

Brands with incremental budgets and the desire to elevate attention

INSTANT

DESCRIPTION

Contextually relevant 15s Native 'Ad Toppers'

PERFECT FOR

Brands who want the instant ability to have viewers in the right mental mindset before their ad starts

INSTANTplus

DESCRIPTION

Contextually relevant 15s Native 'Ad Toppers'
with customized copy

PERFECT FOR

Marketers who want to reinforce a certain message contained within their ad that follows

PRIME

DESCRIPTION

Branded or unbranded Native Assets built from highly customizable pre-existing templates

PERFECT FOR

Brands who'd benefit from extending their ability to engage, incentivize and activate viewers

Benefits beyond attention

Slingshot is engineered to give marketers the power to address everything that matters most to them and their clients.

Brand safety

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

Separation

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.

Relevance

Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.

Device quality

Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.

Performance

The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.

Adjacency

Slingshot allows buyers to bypass the approval process associated with content adjacency.

Measurable outcomes

Brand studies show that ad creatives amplified by Slingshot see a dramatic improvement in their objectives vs the same ad running on its own.

Image by Chris Curry

ATTENTION

UP BY

368%

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Image by Tachina Lee

RECALL

UP BY

27%

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Image by Christin Hume

INTENT

UP BY

73%

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Image by Edu Grande

PREFERENCE

UP BY

31%

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Image by Medienstürmer

CONSIDERATION

UP BY

2.25x

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Image by Blake Wisz

STORE VISITS

UP BY

41%

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Instant Library

With hundreds of native assets built and ready to deploy or customize, there is a contextually relevant native content series for every brand and vertical.

AUTO | BEAUTY | CAREERS | ENTERTAINMENT | FASHION | FOOD & DRINK | FINANCE | HEALTH | INSURANCE | PHARMA | POLITICS | SPORTS | TRAVEL | TECHNOLOGY | SEASONAL 

Activation

Whether you're looking to elevate an upcoming campaign or enhance an existing campaign, Slingshot works on terms that work for you.

DISTRIBUTION

Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.

NO TECH

Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.

MANAGED OR SELF-SERVE

Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.

Test drive Slingshot today

VIA ORIGIN'S NATIVE CTV SSP

VIA EXISTING CTV SUPPLY