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Imagine

Elevating attention

Improving brand safety

Having viewers in the funnel before your ad starts

Transforming one ad into countless targeted stories

Applying personally relevant sentiment to your message

Resolving ad fatigue

Guaranteeing contextual relevance on any show

Testing limitless CTAs

Redefining performance

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CTV's challenge

Evolving consumer behavior coupled with a need for outcomes beyond awareness makes finding the right spots and an attentive audience an existential challenge

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One simple solution

Slingshot stitches and serves immersive and engaging 15 second Native CTV video content directly adjacent to your creatives, inside standard CTV ad breaks

Why?

The role that a Slingshot experience plays in elevating your ad creatives is unique yet simple

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How Slingshot looks to your viewer

PREVIOUS
AD/CONTENT

15 SECOND ORIGIN SLINGSHOT CONTENT

YOUR AD

NEXT AD/CONTENT

Three Tiers

Accommodating all objectives and budgets, marketers have three options when it comes to amplifying their ad creatives on Connected TV.

Photo Studio

FOCUS

Description

Visually stimulating and engaging vertical agnostic attention games

For brands who...

Want more attentive and engaged viewers

Creative Thoughts

PRIME

Description

Contextually relevant and mentally engaging 15s quiz games

For brands who...

Benefit from having the viewer immersed in a certain mental mindset

Student Buying Canvas

IMAGINE

Description

Branded or unbranded native content built from scratch

For brands who...

Brands who want to elevate their ability to engage and activate viewers

Benefits beyond attention

Address aspects of your CTV campaigns that until now were previously out of reach.

Brand safety

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

Separation

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.

Relevance

Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.

Device quality

Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.

Performance

The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.

Adjacency

Slingshot allows buyers to bypass the approval process associated with content adjacency.

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ATTENTION

UP BY

883%

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Image by Tachina Lee

RECALL

UP BY

27%

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Image by Christin Hume

INTENT

UP BY

73%

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Image by Edu Grande

PREFERENCE

UP BY

31%

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Image by Medienstürmer

CONSIDERATION

UP BY

2.25x

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Image by Blake Wisz

STORE VISITS

UP BY

41%

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Measurable outcomes

Slingshot Library

Pick a pre-built immersive or relevant series today.

Customize a series

Every series in our library can be tailored to make it unique to you.

Create something unique

Take an existing creative asset to a new level with Slingshot Imagine.

But wait,
there's more...

Enjoy the
best of both worlds

By combining the creative liberty and impact of Slingshot with the unique capabilities of Aperture, brands now have the freedom to amplify the purpose and effectiveness of their creatives beyond measure.

Activation

Whether you want to amplify an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.

Zero tech

Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.

Distribution

Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.

Managed or self-serve

Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.

SLINGSHOT ONLY

Rate

$1.45 - $2.55 CPM
(request rate card)

Included in rate

Slingshot asset + ad stitching

Launch options

SELF SERVE

VAST tag via Origin APIs

ORIGIN MANAGED

Manually provided VAST tags

FULL SERVICE

Rate

Biddable CPM
or
Fixed CPM if Origin managed

Included in rate

Slingshot asset + ad stitching

Media buy

1p + 3p targeting*

Pixel tracking & measurement*

Independent brand study*
TVision attention tracking*

*Not available for all tiers

Launch options

SELF SERVE

Programmatic Deal ID either:

Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch 

Via SSP Using Unruly or Pubmatic

ORIGIN MANAGED

Insertion Order (IO)

ACTIVATION
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