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Imagine
Increasing attention
Improving brand safety
Having viewers in the funnel before your ad starts
Turning one ad into countless targeted stories
Layering personally relevant sentiment to your message
Solving ad fatigue
Guaranteeing contextual relevance on any show
Testing limitless CTAs
Reimagining performance
Clear challenge
Evolving viewer behavior coupled with a need for outcomes beyond awareness makes finding the right spots and an attentive audience a significant challenge
Simple solution
Slingshot stitches and serves immersive and engaging 15 second Native CTV video content directly adjacent to any creative, inside standard ad breaks
How Slingshot works
PREVIOUS
AD/CONTENT
15 SECOND ORIGIN SLINGSHOT CONTENT
YOUR AD
NEXT AD/CONTENT
Options
Accommodating all objectives and budgets, marketers can choose how they elevate their creative presence on.
Benefits way beyond attention
Address aspects of your CTV campaigns that until now were previously out of reach.
Brand safety
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
Separation
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
Relevance
Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.
Device quality
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
Performance
The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.
Adjacency
Slingshot allows buyers to bypass the approval process associated with content adjacency.
ATTENTION
UP BY
883%
RECALL
UP BY
27%
INTENT
UP BY
73%
PREFERENCE
UP BY
31%
CONSIDERATION
UP BY
2.25x
STORE VISITS
UP BY
41%
Making a visible impact
But wait,
there's more...
Enjoy the
best of both worlds
By combining the creative liberty and impact of Slingshot with the unique capabilities of Aperture, brands have the freedom to amplify the purpose and effectiveness of their creatives in more ways than one.
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