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POLITICAL
CTV ADVERTISING
Attention Based Political CTV Advertising
"This year, local and national races will be decided by the handfuls of thousands of undecided voters who remember you on polling day. Fortunately, the business of 'attention' is quite literally the lifeblood of everything we do at Origin."
Fred, Origin CEO
Don't wait until after the election to find out you never got the attention of the voters you needed.
Introducing Slingshot
You need the people's attention when your campaign ad runs and you need a message that speaks to them. Personally.
Slingshot serves highly engaging 15 second contextually relevant content directly adjacent to a campaign's ad creatives, inside regular breaks on Connected TV.
OTHER
AD/CONTENT
15 SECOND SLINGSHOT CONTENT
15/30/45 SECOND
POLITICAL AD
OTHER
AD/CONTENT
The very purpose of this Slingshot content is to draw the viewer back to the screen and immerse them in an engaged mental mindset.
OPTION 1
OFF THE SHELF
Keep it easy with pre-produced, highly engaging 15 second native content which is dynamically stitched and served directly ahead of your campaign ads.
This format is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying campaign ads.
demonstration only
For the 2024 elections, we currently have three off-the-shelf series in distribution. You can either pick which series you want to run your campaign ads against, or we will will study your creative and select the perfect series for your needs.
Activation
Whether you want to elevate an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.
No tech
Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.
Full service or Slingshot only
Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.
Current or future campaigns
Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.
FULL SERVICE
Rate
Biddable CPM
or
Fixed CPM if Origin managed
Included in rate
Slingshot asset + ad stitching
Media buy
TVision attention tracking
Launch options
SELF SERVE
Programmatic Deal ID either:
Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch
Via SSP Using Unruly or Pubmatic
ORIGIN MANAGED
Insertion Order (IO)
SLINGSHOT ONLY
Rate
Tiered CPM
(request rate card)
Included in rate
Slingshot asset + ad stitching
Launch options
SELF SERVE
VAST tag via Origin APIs
ORIGIN MANAGED
Manually provided VAST tags
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