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POLITICAL
CTV ADVERTISING
A new era in political advertising
Recent elections have seen some of the fiercest battles in political history. The 2024 elections will require candidates having the ability to stand out from the noise and actively engage with their voters in the living room.
Introducing Slingshot
Slingshot serves highly engaging 15 second contextually relevant content directly adjacent to a campaign's ad creatives, inside regular breaks on Connected TV.
OTHER
AD/CONTENT
15 SECOND SLINGSHOT CONTENT
15/30/45 SECOND
POLITICAL AD
OTHER
AD/CONTENT
OPTION 1
OFF THE SHELF
Keep it simple with pre-produced, highly engaging 15 second native content which is dynamically statiched and served directly ahead of your campaign ads.
This format is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying campaign ads.

demonstration only
OPTION 2
CUSTOM MADE
Get up close & personal with hand crafted, dynamic content that speaks directly to every target audience they want to reach.
This is beneficial for candidates and causes who are looking to engage on a personal level with their voters in the living room.

demonstration only
Activation
Whether you want to elevate an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.
No tech
Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.
Managed or self-serve
Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.
Current or future campaigns
Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.
FULL SERVICE
Rate
Biddable CPM
or
Fixed CPM if Origin managed
Included in rate
Slingshot asset + ad stitching
Media buy
1p + 3p targeting*
Pixel tracking & measurement*
Independent brand study*
TVision attention tracking*
*Not available for all tiers
Launch options
SELF SERVE
Programmatic Deal ID either:
Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch
Via SSP Using Unruly or Pubmatic
ORIGIN MANAGED
Insertion Order (IO)
SLINGSHOT ONLY
Rate
$1.45 - $2.55 CPM
(request rate card)
Included in rate
Slingshot asset + ad stitching
Launch options
SELF SERVE
VAST tag via Origin APIs
ORIGIN MANAGED
Manually provided VAST tags
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