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A NEW DAWN FOR POLITICAL ADVERTISING ON CTV
2022 saw some of the fiercest battles being fought in this country's history. The future of political advertising will require giving candidates the power to stand out from the pack and actively engage with their voters.
Origin Slingshot blends dynamic content production with proprietary ad serving technology to create highly engaging 15 second native content that is stitched and served directly adjacent to existing campaign creatives, inside regular commercial breaks on Connected TV.
15 SECOND NATIVE CONTENT ASSET
Slingshot INSTANT dynamically stitches and serves pre-produced, highly engaging 15 second native content directly ahead of a candidate's campaign ads.
This is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying their clients' campaign ads.
Slingshot PRIME is the first solution of kind to enable candidates to get truly up close & personal with hand crafted, dynamic content that speaks directly to every target audience they want to reach.
This is beneficial for agencies and candidates who are looking to invest in connecting directly with their voters in the living room.
Four key objectives
Running an ad that has been amplified by Slingshot helps elevate the impact it has on the viewer once it starts to play.
Draw the viewer's attention back to the TV
Get people mentally engaged in a certain topic
Lead them into an ad primed for its message
Give them the means and desire to act
LIFT IN ATTENTION
Brand studies show that ads amplified by Slingshot see a dramatic improvement in what a campaign accomplishes vs the same ad running on its own.
One political advertiser saw a 368% increase in the physical attention that 18-65 year olds paid to their campaign ad when it was amplified by Slingshot vs when it ran on its own.
Turn attention into action
QR Codes are here - and they are here to stay. While most marketers think their potential goes as far as sending someone to a landing page, we invest in helping our clients use them for more. Much more.
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