POLITICAL
ADVERTISING
A NEW DAWN FOR CAMPAIGN ADVERTISING ON TV
2022 is going to see some of the fiercest battles being fought in this country's history. Giving candidates the power to stand out from the pack and actively engage with their voters will be paramount.
INTRODUCING ORIGIN SLINGSHOT
Slingshot blends dynamic content production with proprietary ad serving technology to create highly engaging short form native content that is stitched and served directly adjacent to existing ad creatives, inside regular commercial breaks on Connected TV.
Running a campaign ad against a Native CTV unit has
THREE KEY BENEFITS:
ENGAGE
Draw the viewer's eyeballs back to the TV.
IMMERSE
Get them mentally & emotionally engaged.
PRIME
Lead the viewer into the ad prepared for its message.
INSTANT
Slingshot INSTANT dynamically stitches and serves pre-produced, highly engaging 15 second native content directly ahead of a candidate's campaign ads.
This is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying their clients' campaign ads.
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CUSTOM
Slingshot PRIME is the first solution of kind to enable candidates to get truly up close & personal with hand crafted, dynamic content that speaks directly to every target audience they want to reach.
This is beneficial for agencies and candidates who are looking to invest in connecting directly with their voters in the living room.
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FOUR KEY OBJECTIVES
Running an ad that has been amplified by Slingshot helps elevate the impact it has on the viewer once it starts to play.
ENGAGE
Draw the viewer's attention back to the TV
IMMERSE
Get people mentally engaged in a certain topic
PRIME
Lead them into an ad primed for its message
ACTIVATE
Give them the means and desire to act
BENEFITS BEYOND ENGAGEMENT
In addition to knowing that more people are paying attention to the ad being amplified, the extra real estate brands get when they incorporate Slingshot into their CTV campaign can be used in a multitude of ways.
DYNAMIC
Data-fed dynamic content production means the viewer never needs to have the same ad experience twice
PERSONAL
Transmit a message that will resonate with your target audience in a truly personal way
ACTIONABLE
Present a seamless way of inviting the viewer to engage with you through their phone via dynamic QR activation
SOCIAL
Extend your social marketing strategy into the living where most viewers have a phone in their hand or nearby
REAL-TIME
Draw the power that relevant and timely messaging has into the living room
TURN ENGAGEMENT INTO ACTION
QR Codes are here - and they are here to stay. While most marketers think their potential goes as far as sending someone to a landing page, we invest in helping our clients use them for more. Much more.