top of page

POLITICAL

CTV ADVERTISING

Better ads. Better outcomes.

"This year, local and national races will be decided by the handfuls of thousands of undecided voters who remember you on polling day. Fortunately, the business of 'attention' is quite literally the lifeblood of everything we do at Origin."
Fred, Origin CEO

Don't wait until after the election to find out you never got the attention of the voters you needed.

Slingshot

Slingshot serves highly engaging 15 second contextually relevant content directly adjacent to a campaign's ad creatives, inside regular breaks on Connected TV.

Sligshot political

OTHER
AD/CONTENT

15 SECOND SLINGSHOT CONTENT

15/30/45 SECOND
POLITICAL AD

OTHER
AD/CONTENT

Serving your ads with Slingshot draws your audience back to the screen and places them in a relevant and receptive mental mindset.

Pre-produced, highly engaging 15 second native political content is dynamically stitched and then served directly ahead of your campaign ad.

This format is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying campaign ads.

For 2024, we have three off-the-shelf series. You can pick the series, or we will will study your campaign ad and select it for you.

Television and Cabinet

demonstration only

368

%

LIFT IN ATTENTION

vs same ad served without Slingshot

MEASURED BY

TVision-Logo-Color-500x75.png

In the last election cycle, one political advertiser saw a dramatic increase in the physical attention that 18-65 year olds paid to their campaign ad when it was amplified by Slingshot.

Aperture

Aperture offers a wide range of unique, dynamic and engaging overlays for your CTV ad creatives. With no tech required, there is nothing holding you back from reaching your entire audience.

Campaign ad

Campaign ad with Aperture

Aperture Political

Activation

No tech

Neither of our formats require SDKs or custom technical integration beyond how you serve your ads today.

Full service or creative only

Serve through inventory you already buy or connect to our portfolio via Origin's CTV SSP.

Current or future campaigns

Leverage Origin for an upcoming campaign or elevate an existing campaign already running.

bottom of page