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POLITICAL

CTV ADVERTISING

Attention Based Political CTV Advertising

"This year, local and national races will be decided by the handfuls of thousands of undecided voters who remember you on polling day. Fortunately, the business of 'attention' is quite literally the lifeblood of everything we do at Origin."
Fred, Origin CEO

Don't wait until after the election to find out you never got the attention of the voters you needed.

368

%

LIFT IN ATTENTION

In the last election cycle, one political advertiser saw a dramatic increase in the physical attention that 18-65 year olds paid to their campaign ad when it was amplified by Slingshot.

vs same ad served without Slingshot

MEASURED BY

TVision-Logo-Color-500x75.png

Introducing Slingshot

You need the people's attention when your campaign ad runs and you need a message that speaks to them. Personally.

Slingshot serves highly engaging 15 second contextually relevant content directly adjacent to a campaign's ad creatives, inside regular breaks on Connected TV.

OTHER
AD/CONTENT

15 SECOND SLINGSHOT CONTENT

15/30/45 SECOND
POLITICAL AD

OTHER
AD/CONTENT

The very purpose of this Slingshot content is to draw the viewer back to the screen and immerse them in an engaged mental mindset.

OPTION 1

OFF THE SHELF

Keep it easy with pre-produced, highly engaging 15 second native content which is dynamically stitched and served directly ahead of your campaign ads.

This format is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying campaign ads.

Television and Cabinet

demonstration only

For the 2024 elections, we currently have three off-the-shelf series in distribution. You can either pick which series you want to run your campaign ads against, or we will will study your creative and select the perfect series for your needs.

OPTION 2

CUSTOM MADE

Get up close & personal with hand crafted, dynamic content that speaks directly to every target audience they want to reach.

This is beneficial for candidates and causes who are looking to engage on a personal level with their voters in the living room.

Activation

Whether you want to elevate an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.

No tech

Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.

Full service or Slingshot only

Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.

Current or future campaigns

Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.

FULL SERVICE

Rate

Biddable CPM
or
Fixed CPM if Origin managed

Included in rate

Slingshot asset + ad stitching
Media buy
TVision attention tracking

Launch options

SELF SERVE
Programmatic Deal ID either:
Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch 
Via SSP Using Unruly or Pubmatic

ORIGIN MANAGED

Insertion Order (IO)

SLINGSHOT ONLY

Rate

Tiered CPM
(request rate card)

Included in rate

Slingshot asset + ad stitching

Launch options

SELF SERVE

VAST tag via Origin APIs

ORIGIN MANAGED

Manually provided VAST tags

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