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POLITICAL

CTV ADVERTISING

A new era in political advertising

Recent elections have seen some of the fiercest battles in political history. The 2024 elections will require candidates having the ability to stand out from the noise and actively engage with their voters in the living room.

Introducing Slingshot

Slingshot serves highly engaging 15 second contextually relevant content directly adjacent to a campaign's ad creatives, inside regular breaks on Connected TV.

OTHER
AD/CONTENT

15 SECOND SLINGSHOT CONTENT

15/30/45 SECOND
POLITICAL AD

OTHER
AD/CONTENT

Slingshot effect

LIFT IN ATTENTION

368

%

vs same ad served without Slingshot

MEASURED BY

TVision-Logo-Color-500x75.png

In 2022, political advertiser saw a dramatic increase in the physical attention that 18-65 year olds paid to their campaign ad when it was amplified by Slingshot.

OPTION 1

OFF THE SHELF

Keep it simple with pre-produced, highly engaging 15 second native content which is dynamically statiched and served directly ahead of your campaign ads.

This format is particularly beneficial for DSP's, trading desks and platforms who are looking for a zero-touch way of amplifying campaign ads.

Television and Cabinet

demonstration only

OPTION 2

CUSTOM MADE

Get up close & personal with hand crafted, dynamic content that speaks directly to every target audience they want to reach.

This is beneficial for candidates and causes who are looking to engage on a personal level with their voters in the living room.

Television and Cabinet

demonstration only

Activation

Whether you want to elevate an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.

No tech

Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.

Managed or self-serve

Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.

Current or future campaigns

Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.

FULL SERVICE

Rate

Biddable CPM
or
Fixed CPM if Origin managed

Included in rate

Slingshot asset + ad stitching

Media buy

1p + 3p targeting*

Pixel tracking & measurement*

Independent brand study*
TVision attention tracking*

*Not available for all tiers

Launch options

SELF SERVE

Programmatic Deal ID either:

Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch 

Via SSP Using Unruly or Pubmatic

ORIGIN MANAGED

Insertion Order (IO)

SLINGSHOT ONLY

Rate

$1.45 - $2.55 CPM
(request rate card)

Included in rate

Slingshot asset + ad stitching

Launch options

SELF SERVE

VAST tag via Origin APIs

ORIGIN MANAGED

Manually provided VAST tags

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