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Elevate

Every impression

Punch through the distraction and noise

Solutions engineered for outcomes

Connected TV advertising comes with unique challenges. Origin's suite of dynamic ad formats help advertisers overcome these challenges and turn the living room into a performance destination.

Natural Eyebrow

Attention

Until now, the biggest challenge advertisers have faced on TV is making sure the viewer is watching.

Not anymore.

Image by Ashkan Forouzani

Ad fatigue

Running the same creative to your entire audience over and over again isn't the answer.

It's the problem. 

Image by Boxed Water Is Better

Stagnation

Do you ever wish that the message you send on the TV could be as fresh as social media? 

Now you can.

Image by John Schnobrich

Activation

Advertisers tend to view the value of TV as being good for little more than brand awareness. 

Those days are over.

Driving real outcomes

Independent studies show that brands using Origin's dynamic ad formats for their CTV marketing campaigns see a quantifiable elevation in the outcomes they seek.

ATTENTION

UP BY

883%

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CONSIDERATION

UP BY

110%

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INTENT

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UP BY

84%

STORE VISITS

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UP BY

41%

Solutions

Whether you are looking to enhance an existing ad creative, require a full-service creative or media solution, or simply want a cost-effective entry point into CTV, we have you covered.

Video Camera Lens

Origin

APERTURE

A new generation of dynamic video overlays for brands, creative teams and media buyers.

Image by Mathew Schwartz

Origin

SLINGSHOT

Elevate existing ad creatives with the industry's first native ad format designed exclusively for CTV.

At the Studio

Origin

AD STUDIO

Professionally produced dynamic ad creatives, without the traditional retainer or upfront cost.

Image by Razvan Dumitrasconiu

Origin

SLATE

Built for advertisers, channel owners and viewers, Slate is the industry's alternative to 'We'll Be Right Back'.

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