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APERTURE
by ORIGIN
A new generation of dynamic overlays for media buyers and creative teams who understand the potential of creative optimization.
Transform any ad into a dynamic, creative powerhouse.
Side by side demos
Integration by design
Split Screen
A split screen offers a large, dynamic canvas that is perfect for showcasing significant or large format information.
Lightbox
The lightbox is a simple way to layer detailed and timely information into your message.
Hot Corners
Hot corners are a quick, clean and simple way of teasing viewers with quick facts or offers.
Push-Up Bar
A push-up bar is an ideal way to include new information to your viewer, without it needing to be the star of the show.
Copy Box
A copy box is the simplest way of delivering tailored closing messages that feel unique to the audience.
Feature Box
The feature box makes it easier than ever to include coop partners or simply promote products.
Aperture overlays are built in-house by Origin's creative team, marrying the unique timing and visuals of your brand ad with custom on-screen extras.
Popular applications
Whether it's this week's mortgage rates or tomorrow's game day predictions, the flexible nature of Aperture's dynamic capabilities means you can say what you want, to whom you want, when you want.
Why is Aperture different?
Aperture distinguishes itself from competing industry overlay solutions:
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No special tech that limits reach.
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No minimums for when or where it appears.
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Unlimited variations for target audiences.
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Keeps attentions on your creative, where it should be.
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Never shrinks your ad.
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Doesn't distract viewers with interactive elements.
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Avoids creating the feeling of a "bolt-on".
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Flexible in position, duration, and appearance.
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Opens the door to dynamic messaging.
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