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"Limited foundational consumer research has meant that many QR-based strategies today are lacking vital basic intelligence, which in turn has held advertisers back from truly realizing their unique ability to invite direct engagement on the big screen."
Fred Godfrey, Origin
To help resolve this industry-wide problem, Origin's research team partnered with two of our strategic partners, Flowcode and LoopMe, to shed light on aspects of QR code usage on CTV which could help advertisers use QR codes with more success.
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