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Origin
Aperture
Zero-code Dynamic CTV Overlays
Them
Most solutions available to brands who are looking to 'augment' their creative, replace the pixels where their ad would have been with interactive experiences designed to encourage engagement outside the ad being served
Us
Aperture takes a different approach, providing brands with a range of highly customizable creative overlays that serve the single purpose of enabling you to build Origin's unparalleled dynamic capabilities into your creative
A different breed of creative overlay
With a very different purpose
6 'widgets'. Limitless versioning.
With no limit on the number of widgets you can use within a single creative and no restriction as to how you choose to use them - be it offering a shoppable 2nd screen experience, including a cooperative partner or simply providing a weather update - Aperture was born out of a need by brands and creative teams to have maximum creative flexibility with minimum fuss.
Placement
Any corner.
Customization
Size.
Color, opacity of peel-back.
Uses
Lightning deals.
QR code scavenger hunts.
Partner sponsorships.
Placement
Bottom of frame.
Customization
Static or scrolling copy.
Height, color, opacity of bar.
Uses
Updates (eg news or weather).
Data-fed stats & facts.
Placement
Left or right of frame.
Customization
Width of frame takeover.
Color, opacity of background.
Uses
Additional core messaging.
Shoppable units (egQR code).
Placement
Anywhere in frame.
Customization
Size.
Background, border, opacity.
Uses
Partners and sponsors.
Featured products.
Placement
Anywhere in frame.
Customization
Size.
No. of elements, color, opacity.
Uses
Conveying dynamic information eg weather or events.
Placement
Anywhere in frame.
Customization
Width and height.
Color, opacity, border.
Uses
Targeted closing messages.
Summary of key differentiators
In addition to having unparalleled data-fed and dynamic capabilities, Aperture aces in other places where legacy overlay solutions lag.
Aperture does not
We don’t shrink the creative.
We don’t create ‘dead’ space on large screens.
We don’t obscure important messaging or creatives.
We don’t create conflict for the viewer’s attention.
We don’t create the sense of it being a ‘bolt-on’.
We don’t require special tech that limits reach.
Aperture does
Enforces no minimum for when or where it appears.
Allows every overlay ‘widget’ to be flexible in duration, position and opacity.
Offers unlimited unique versions for target audiences.
Follows the same principles around dynamic and agile messaging that Origin is known for.
For demo purposes only
For demo purposes only
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