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CASE STUDY: Orangetheory Fitness drives consideration and 'Join Now' sign up events in groundbreaking Native CTV campaign.

Read full Orangetheory Fitness CTV case study and other Origin success stories here

While numerous panels and fireside today still focus on two 'challenges' that brands and agencies face for Connected TV advertisers - measurement and performance - here at Origin we're busy delivering each of these things.

And thanks to our great friends at Tombras and their client Orangetheory Fitness, it is with pleasure that we can share a great example of what we mean when we say that.


The Who

Orangetheory Fitness is a globally recognized fitness brand whose heart rate-based group workouts combine science, technology and expert coaching to help members live a longer, more vibrant life.

The What

To drive interest, consideration and new member leads for the fitness studio, proving that CTV is capable of driving site visits and new member leads.

The How

With the ultimate goal of this CTV campaign being to drive new member leads, Origin's team of writers and designers built a custom Slingshot experience that enabled Orangetheory Fitness to expand their brand messaging capabilities beyond the creative, reinforcing why they are 'the trusted global leader of science-backed, heart rate-based interval training'.​

The messaging contained within the dynamic template Origin created changed every time the ad was served, which in turn helped elevate attention, awareness and interest in the brand.

To see the Native CTV assets produced, go to the full case study here.

The Measurement Partners

With a myriad of objectives requiring close attention as the campaign ran, it was vital that we found the most effective way of measuring what the client's investment yielded. For this Native CTV campaign for Orangetheory Fitness, we used THREE key CTV measurement partners, each of whom we trust implicitly to provide us with the metrics we need to understand and report on the campaigns we run:

The Results

Here is what our client saw from the 30 day Native CTV campaign:

  • 34.6% lift in viewer attention (measured by TVision Insights).

  • 16.8% lift in brand awareness (measured by LoopMe).

  • 36,078 website visits and 75,886 page visits (measured by Claritas).

  • 28,984 unique website engagements, including almost 1,000 'Join Now' sign up events (measured by Claritas).

For more details about this stellar Native CTV campaign and other success stories

If you would like to speak with one of our team to discuss how we could deliver success for you, schedule a call here and we'll talk!


Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home. 

Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at


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