Origin Opens First Office In New York City - Marks A New Chapter For The Self-Funded Creative Solutions Provider.
- Origin
- Jul 30, 2025
- 3 min read
Origin, the award-winning creative technology provider known for redefining the boundaries of Connected TV and digital storytelling, has officially opened its first physical office in New York City. This move marks a major milestone for the bootstrapped, self-funded company that has operated remotely since its founding six years ago.
Launched with a bold vision to challenge the status quo in CTV advertising, Origin has grown steadily by prioritizing creativity, agility, and results. Its expansion into New York City - the global capital of media and advertising - is both symbolic and strategic.
As the company continues to scale, this permanent presence in Manhattan positions Origin to build deeper partnerships with agencies and brands, attract top-tier talent, and better serve its rapidly expanding portfolio of clients.
“Opening a New York office is a natural and necessary next step for Origin,” said Stephen Strong, Co-Founder of Origin. “We’ve always believed in doing things differently - starting with how we built the business from the ground up without external funding. But as we grow, being closer where possible to our partners and clients in a city that’s central to the advertising world is a move that will allow us to better deliver on our promise of creative excellence.”
The announcement follows another recent landmark moment for Origin: the appointment of Michael Rosen as the company’s first Chief Revenue Officer. Rosen, a veteran of the advertising industry with leadership experience at companies like Foursquare, AT&T, and Intersection, will play a key role in accelerating Origin’s commercial growth and deepening its market impact - especially as the company establishes this new East Coast hub.
“Opening our doors in New York sends a strong signal about where we’re headed as a company,” said Rosen. “We’re doubling down on the relationships, the markets, and the opportunities that matter most - and this move is just the beginning of what we have planned next.”
While the company will maintain its flexible, remote-first ethos - a defining aspect of its culture and appeal to recruit talent - the New York office gives Origin a physical anchor in a city where many of its clients, collaborators, and industry events are based. It also reflects a growing internal focus on scaling operational capacity while preserving the originality and agility that has defined Origin’s creative work to date.
Since its inception, Origin has built a reputation for pushing the boundaries of what's possible in advertising - with bespoke dynamic creative solutions, cutting-edge storytelling, and seamless execution across CTV platforms.
This new chapter in New York not only strengthens its market presence but reinforces its mission: to elevate the quality, effectiveness, and emotional impact of advertising through creativity and technology.
To learn more about Origin’s work or schedule a meeting to explore partnership opportunities, click here.
Origin is an award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.