Origin Appoints Michael Rosen as First Chief Revenue Officer.

In a move that marks a major milestone for the six-year-old creative technology provider, Origin today announced the appointment of Michael Rosen as its first Chief Revenue Officer (CRO). This strategic hire will strengthen Origin's position in the CTV advertising landscape by paving the way for accelerated growth and deeper market impact.

With over 20 years of experience in senior roles across numerous sectors of the advertising industry, Rosen has held leadership positions at major media and creative technology companies including Intersection, Foursquare, and AT&T - and brings with him a career track record that aligns with Origin’s belief in creative innovation, risk-taking, and bold leadership.

As CRO, Rosen will oversee Origin’s sales team as it works to optimize existing revenue streams, develop new sales channels and reimagine how the company engages with prospective partners. With a focus on building deeper trust, broader reach and tangible outcomes, Rosen’s sales leadership will help set Origin further apart from other creative technology providers.

With revenue increasing an average 76% year over year since Origin’s founding in 2019 and on the back of June 2025 being the company's strongest month on record, Rosen will also be sharing his expertise with its two founders, Stephen Strong and Fred Godfrey, as they plan future growth strategies in an increasingly competitive environment.

Rosen's appointment also signals Origin’s commitment to developing unique revenue models not seen elsewhere. His rare blend of creative instinct and operational discipline will help chart new revenue pathways and challenge the industry to think more progressively about performance-driven creative solutions on Connected TV.

True to the founders' core belief that success stems from nurturing an enjoyable work environment, protecting Origin’s highly collaborative sales culture is a top priority. With a leadership style that puts ‘we’ before ‘me’, Rosen will empower employees to bring their best and encourage teams to work as one when it comes to introducing Origin’s award-winning solutions to new sectors.

Speaking about his appointment, Rosen said “The best results come when teams care deeply - about the work, the client, and each other. Origin already has that foundation. In a crowded market, we bring clarity - not just in creative execution, but in real client outcomes. This role isn’t just about revenue. It’s about building a business people believe in, teams thrive in, and the industry can’t ignore.”

Commenting from Origin’s perspective, Fred Godfrey, CEO, added “When Stephen and I set about finding our CRO, we agreed that there would be absolutely no compromise when it came to finding someone who we believed had the right balance of experience, character and ambition. Throughout the hiring process, Michael proved repeatedly that he has the rare blend of skills we’re looking for and for that reason, we cannot wait to see where he takes us.”

Looking Ahead: A Promising Future

With a wealth of experience in the advertising industry and a long-standing commitment to supporting non-profit organizations like Sandy Hook Promise, The New York Pops, and the UJA Federation of New York, Michael Rosen’s appointment as Origin's first Chief Revenue Officer marks a quantum leap in the company’s trajectory and ambitions. We’re thrilled to welcome Michael aboard and excited for what lies ahead.

For press enquiries, contact: press@originmedia.tv

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ABOUT ORIGIN 

Origin is an award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.

With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.

Learn more at: originmedia.tv 

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