Origin was delighted to be invited to the Beet Retreat this year. It was a veritable "who's who" of the CTV advertising world and included an array of industry leaders - many of whom are as passionate about progress as we are.
If Connected TV advertising is to reach its true potential, then candid and honest discussion is essential. And there was plenty of that for 2 full days in Santa Monica, CA.
On top of that, we also had:
Original thinking.
The audacity to disagree with one another on panels vs simply smile and nod at what people said.
Veterans providing essential thought leadership to the next generation.
The next generation providing essential thought leadership to the veterans.
And so on.
That's what it's all about. With summits/events/retreats like this, we can make the living room experience not just a positive one for families looking for great entertainment, but we can deliver it in a way that doesn't simply repeat history. The technology that underpins CTV is our invitation as an industry to make TV fundamentally different to what it's been for the best part of a century.
It's our chance to make it better.
ABOUT ORIGIN
Origin is a pioneering media and technology company whose first to market creative advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.
The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.