It was our privilege to welcome Variety's Senior Media Analyst, Gavin Bridge, in what became a refreshingly frank and candid discussion with Origin's CEO & Co-Founder Fred Godfrey, about how the world really looks in this expanding world of Connected TV (CTV).
The key discussion topics were:
How has the CTV landscape evolved over the last five years?
Are there any new challenges the CTV industry is facing as a result of its sudden growth?
How can advertisers prepare for and address these new challenges?
What strategies or tactics are key in positioning publishers or brands for success in the industry?
What is holding some advertisers back from going all-in on CTV?
Is the sky the limit for CTV? Where can it go next? What is the ultimate goal?
Can you share some trends that you anticipate will shape CTV in 2022?
Watch the full fireside discussion here:
If you would like to take part in a fireside discussion with Origin, email us today and we'll see what can be arranged: team@originmedia.tv
ABOUT ORIGIN
Origin is a pioneering media and technology company whose first to market creative advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.
The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.