It was our profound privilege to be the platinum sponsor of this year's Self Love Beauty charity golf outing and to have none of that our very own Manager of Sales Ops, Kayli Knowlton, take 3rd place at 9 under par!
With their mission being 'to educate, invest and impact individuals on the importance of self-love and confidence in order to empower them to the best version of themselves', Self Love Beauty helps create confidence across all generations, giving people the mental tools needed to create life-changing results that allow them truly to shine.
Anyone reading this might well be asking themselves what the purpose and connection is between a Native CTV advertising company and an event full of people who have little-to-no involvement in our industry, and the answer is simple: there isn't one.
While we were already satisfied that supporting such a valuable cause more than justified the decision to sponsor the event, the real 'connection' was between us and a member of our team who goes out of her way to help accomplish something good for others.
People like Kayli are the kind of people that every company hope for, because within them they have unteachable qualities that end up reflecting in their work. Be it generosity, attentiveness or integrity - all of these are qualities that create stronger, happier and more productive teams.
In Kayli's own words, she puts it much better than we can: "For years, I’ve dreamed of working for a company that supports good causes beyond changing a profile picture and making a social media post." She then we on to say "I’m grateful my employers agreed to not only be a sponsor, but take the highest sponsorship of the outing, simply because they knew how much this nonprofit means to me. I’m grateful to feel this level of support."
This alone made supporting the event worthwhile, so all that is left to say is - well done Kayli! You hit it out the park (or whatever the golfing equivalent is) and we couldn't be proud of you.
Origin is a creative technology company whose pioneering Native CTV advertising solutions have reshaped the way brands engage and activate consumers on the largest screen in the home.
Fusing first to market ad formats with proprietary ad serving technology and direct distribution deals that span the media landscape, Origin's Native CTV solutions elevate attention, recall, consideration and outcomes for brands who are seeking to redefine the meaning of success on Connected TV.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.