ANNOUNCEMENT: Origin Expands Its Pioneering CTV Solutions Into Latin American Markets
Creative Technology company launches complete suite of CTV ad solutions to tap LATAM and US Hispanic budgets.
This expansion marks Origin’s first move outside the US, with more planned in 2023.
NEW YORK, NY - September 28, 2022 - Origin, the creative technology company best known for introducing native advertising to Connected TV in 2019 and who has since expanded to have 3 unique ad solutions in market, today announced that they are expanding their business into the rapidly growing Central and Southern American CTV markets.
Following enhancements made to their in-house creative studio, Origin’s Hispanic expansion plans also include increasing business with brands who want to target US-based Hispanic consumers with Spanish language Native CTV ad campaigns as well as Origin Ad Studio CTV campaigns. The first deployment of a US Hispanic campaign was for a Hispanic seasonings brand which ran across multiple US DMA’s.
"We've spent three years focused exclusively on establishing Origin as the dominant market leader of native CTV advertising solutions in the US, so we are extremely excited about the opportunities this will bring to the company and what it’ll mean for our clients" said Origin CEO Fred Godfrey.
The initiative was spearheaded by Origin's COO Stephen Strong, who said "With the Latin American CTV market still in the nascent stages of its growth, it’s been crucial that we wait until the time is right before making this investment. With the midterms coming up and a holiday season that is forecasting significant spending, we firmly believe that the time is now".
This expansion by Origin comes only a few months after they announced 162% YOY growth in net revenue and the tripling in number of Native CTV products in the market.
For more information, please email: email@example.com
To speak to one of our sales team about our Hispanic CTV solutions, please email: firstname.lastname@example.org
To learn more about Origin’s suite of Native CTV solutions, visit: www.originmedia.tv
Origin is a creative technology company whose pioneering Native CTV advertising solutions have reshaped the way brands engage and activate consumers on the largest screen in the home.
Fusing first to market ad formats with proprietary ad serving technology and direct distribution deals that span the media landscape, Origin's Native CTV solutions elevate attention, recall, consideration and outcomes for brands who are seeking to redefine the meaning of success on Connected TV.