FOOD & BEVERAGE
CASE STUDY
NATIVE CTV CAMPAIGN HELPS ELEVATE SALES FOR CHEF MERITO BY OVER 20%
CLIENT
BRIEF
Chef Merito, a Hispanic focused food company selling
seasonings, marinades, and spices is looking to empower Latinos to create and continue traditions of authentic family meals with less time and effort.
CHALLENGE
Enhance, target and distribute the Chef Merito CTV ad creative to elevate brand awareness among Hispanic consumers and increase sales by 20%.
SOLUTION USED
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly adjacent to regular ad creatives, inside commercial breaks on Connected TV.
CREATIVE STRATEGY
Origin's in-house animation studio produced a full series of custom native branded Toppers that would play immediately after the Chef Merito Seasoning ad, offering a variety of Spanish language home cooking recipes.
One of the recipes centered around creating the perfect Thanksgiving meal and ran during the week of Thanksgiving.
Data shows that Origin-enhanced seasonal creatives outperformed non-seasonal creatives by
135.9%
FLIGHT PLAN
AGE RANGE
35 - 54
DEMOGRAPHIC
Hispanic & Spanish language speakers
GEO
Los Angeles, Fresno-Visalia, Palm Springs
DURATION
3 months
RESULTS
Running throughout the Thanksgiving 2020 holiday season, Chef Merito's Native CTV campaign (30 second ad plus 15 second Native Topper) delivered over 1 million impressions with a completion rate of 99.5%.
The campaign achieved the goal of increasing awareness among Hispanic target consumers. YOY, Q4 sales numbers for retail seasonings increased
%
22
During the three month flight, households were exposed to the brand 2-3x per month.
No household ever saw the same Native Topper more than one time.
CLIENT TESTIMONIAL
“Chef Merito is proud to represent the first Hispanic targeted campaign for Origin with our ‘El Secreto’ campaign,” said Director of Marketing, Lauren Corugedo. “Working with Origin and our Agency, Sensis, we were able to create a high-impact custom unit showcasing recipes, which we know our target audience loves, “ added Corugedo. “Having a recipe run with our TV spot was a unique way to capture the attention of viewers and introduce Chef Merito in a creative, dynamic way.”
About Origin
Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.