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Origin
Ad Studio
TOTAL CREATIVE LIBERTY
Do so much more, for so much less
Origin's in-house animation studio creates broadcast grade TV commercials for brands who want the power to target all of their audience demographics with a unique, compelling and personal message.
PERSONAL
Appeal to all target markets & demographics by having limitless versions of your ad.
DYNAMIC
Draw on the power and influence that relevant and real-time messaging has.
COST EFFICIENT
Our unique business model means no retainers and no upfront creatives fees.
One ad creative no longer fits all
Blending dynamic creative production with proprietary ad serving technology, we work with brands who want the potential to run limitless CTV ad creatives.
STEP 1: DISCOVERY
The first step in every new campaign is a discovery call with our in-house creative team where we will discuss your campaign goals and key performance indicators (KPI's).
OBJECTIVES
Bring teams up to speed and confirm who will be leading on each side
WORKFLOW
Using fluid workflow practices, Origin will create a schedule that works for you
INTRODUCTIONS
Ensure we are fully familiar with the brand and your strategic goals
COMMS
You'll be walked through how we manage comms so that you retain total oversight
STEP 2: DEVELOPMENT
Once through discovery, we’ll build a unique ad ‘template’ that will serve as the bedrock of your ad creative.
PHASE 3: PRODUCTION
After you approve the underlying ad template, production will start on your first batch of ad creatives, with the finished assets submitted for review and final approval in advance of launch.
Full service
With Origin's full service offering, everything from creative production to targeting, measurement and brand studies is included in a single CPM.
AND FINALLY: ACTIVATION
Creative only
Brands who choose to handle the media buy simply pay a flat CPM for their creatives.
How you manage the delivery of your CTV ad campaign is up to you.
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