ORIGIN

AD STUDIO

CHANGE YOUR MESSAGE WITH THE WEATHER

EVERYONE'S DIFFERENT

Origin's in-house animation studio creates broadcast grade TV commercials for brands who believe that one ad cannot possibly fit all.

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PERSONAL

Appeal to all target markets & demographics by having multiple versions of your ad.

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AGILE

Draw on the power and influence that relevant and real-time messaging has.

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RESPONSIVE

Request and run new creatives when you need them.

SO TELL A DIFFERENT STORY

Blending highly agile content production with proprietary ad serving technology and nationwide reach, we work with brands who want a bigger bang from a smaller buck.

PHASE 1: DISCOVERY

The first step in every new campaign is a discovery call with our studio team where we will discuss your campaign goals and key performance indicators (KPI's).

OBJECTIVES

Bring teams up to speed and confirm who will be leading on each side

WORKFLOW

Using fluid workflow practices, Origin will create a schedule that works for you

INTRODUCTIONS

Ensure we are fully familiar with the brand and your strategic goals

COMMS

You'll be walked through how we manage comms so that you retain total oversight

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PHASE 2: DEVELOPMENT

Once through discovery, we’ll build a unique ad ‘template’ that will serve as the bedrock of your ad creative.

PHASE 3: PRODUCTION

After your unique ad template receives approval, production will start on your first batch of ad creatives, with the finished assets submitted for review and final approval in advance of launch.

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ORIGIN DISTRIBUTION

When Origin is trafficking a campaign, everything from creative production to targeting, measurement and brand studies is included in the campaign CPM.

AND FINALLY: DISTRIBUTION

EXISTING MEDIA

Brands who choose to handle the media buy simply pay a flat CPM for their creatives.

How you wish to manage the delivery of your CTV ad campaign is up to you.