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ORIGIN
AD STUDIO
COMPLETE CREATIVE FREEDOM
Do more. With less.
Origin's in-house animation studio creates broadcast grade TV commercials for brands who want the power to target each of their audience demographics with a unique, compelling and personal message in their ads.
PERSONAL
Appeal to all target markets & demographics by having multiple versions of your ad.
AGILE
Draw on the power and influence that relevant and real-time messaging has.
RESPONSIVE
Request and run new creatives when you need them.
One ad creative no longer fits all
Blending highly agile content production with proprietary ad serving technology and nationwide reach, we work with brands who want a bigger bang from a smaller buck.
PHASE 1: DISCOVERY
The first step in every new campaign is a discovery call with our in-house creative team where we will discuss your campaign goals and key performance indicators (KPI's).
OBJECTIVES
Bring teams up to speed and confirm who will be leading on each side
WORKFLOW
Using fluid workflow practices, Origin will create a schedule that works for you
INTRODUCTIONS
Ensure we are fully familiar with the brand and your strategic goals
COMMS
You'll be walked through how we manage comms so that you retain total oversight
PHASE 2: DEVELOPMENT
Once through discovery, we’ll build a unique ad ‘template’ that will serve as the bedrock of your ad creative.
PHASE 3: PRODUCTION
After you approve the underlying ad template, production will start on your first batch of ad creatives, with the finished assets submitted for review and final approval in advance of launch.
Full service
When Origin is trafficking a campaign, everything from creative production to targeting, measurement and brand studies is included in the campaign CPM.
AND FINALLY: DISTRIBUTION
Creative only
Brands who choose to handle the media buy simply pay a flat CPM for their creatives.
How you wish to manage the delivery of your CTV ad campaign is up to you.
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