ENGAGE YOUR AUDIENCE

IN WAYS YOU NEVER IMAGINED POSSIBLE

By leveraging the technology that underpins Connected TV, we help brands increase the effectiveness of their ad campaigns and forge a more meaningful connection with their target audience.

 

CONFRONTING REAL PROBLEMS

Whether we like it or not, the largest screen in the home also comes with some of the largest challenges.

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ATTENTION

Until now, the biggest challenge advertisers have faced on TV is making sure the viewer is looking.

No longer.

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AD FATIGUE

Running the same creative to your entire audience over and over again isn't the answer.

It's the problem. 

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ACTIVATION

Advertisers tend to view the value of TV as being good for little more than brand awareness. 

Those days are over.

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STAGNATION

Do you ever wish that the message you send on the TV could be as fresh as social media? 

Now you can.

DRIVING RESULTS THAT MATTER

Independent studies show that brands who engage Origin for their CTV campaigns see a measurable improvement in attention, ad recall, consumer behavior, purchase intent and in-store visits.

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AD RECALL

UP BY

27%

measured by LoopMe

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CONSIDERATION

UP BY

56%

measured by LoopMe

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STORE VISITS

UP BY

41%

measured by FourSquare

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SITE TRAFFIC

UP BY

160%

measured by Brand

DISCOVER OUR SOLUTIONS

Whether you are looking to enhance an existing creative asset, are looking for a full-service creative solution or simply want to bring your brand into the living room, we have you covered.

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ORIGIN

SLINGSHOT

Propel your ads into the living room with the industry's first native ad format designed exclusively for CTV.

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ORIGIN

AD STUDIO

Do you ever wish you had more than one ad? Do you ever wonder what it be like if your ads could change with the weather?

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ORIGIN

SLATE

Serving the needs of advertisers, channel owners and viewers, Slate is the industry's first solution to: 'We'll be right back'.