By leveraging the technology that underpins Connected TV, we help brands increase the effectiveness of their ad campaigns and forge a more meaningful connection with their target audience.
CONFRONTING REAL PROBLEMS
Whether we like it or not, the largest screen in the home also comes with some of the largest challenges.
ATTENTION
Until now, the biggest challenge advertisers have faced on TV is making sure the viewer is looking.
No longer.
AD FATIGUE
Running the same creative to your entire audience over and over again isn't the answer.
It's the problem.
ACTIVATION
Advertisers tend to view the value of TV as being good for little more than brand awareness.
Those days are over.
STAGNATION
Do you ever wish that the message you send on the TV could be as fresh as social media?
Now you can.
DRIVING RESULTS THAT MATTER
Independent studies show that brands who engage Origin for their CTV campaigns see a measurable improvement in attention, ad recall, consumer behavior, purchase intent and in-store visits.
AD RECALL
UP BY
27%
measured by LoopMe
CONSIDERATION
UP BY
56%
measured by LoopMe
STORE VISITS
UP BY
41%
measured by FourSquare
SITE TRAFFIC
UP BY
160%
measured by Brand
DISCOVER OUR SOLUTIONS
Whether you are looking to enhance an existing creative asset, are looking for a full-service creative solution or simply want to bring your brand into the living room, we have you covered.
ORIGIN
SLINGSHOT
Propel your ads into the living room with the industry's first native ad format designed exclusively for CTV.
ORIGIN
AD STUDIO
Do you ever wish you had more than one ad? Do you ever wonder what it be like if your ads could change with the weather?
