ENGAGE

YOUR AUDIENCE

IN WAYS YOU CAN'T IMAGINE

The largest screen in the home comes with its own unique challenges. Our mission is to help brands address them.

CONFRONTING REAL PROBLEMS

Leveraging the technology behind CTV, Origin creates native ad formats that help brands amplify their message and forge a stronger connection with their audience.

Natural Eyebrow

ATTENTION

Until now, the biggest challenge advertisers have faced on TV is making sure the viewer is watching.

Not anymore.

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AD FATIGUE

Running the same creative to your entire audience over and over again isn't the answer.

It's the problem. 

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STAGNATION

Do you ever wish that the message you send on the TV could be as fresh as social media? 

Now you can.

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ACTIVATION

Advertisers tend to view the value of TV as being good for little more than brand awareness. 

Those days are over.

DELIVERING REAL RESULTS

Independent studies show that brands who leverage Native CTV ad formats for their campaigns see a measurable improvement across the spectrum.

ATTENTION

UP BY

88%

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CONSIDERATION

UP BY

110%

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SEARCH INTENT

UP BY

84%

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STORE VISITS

UP BY

41%

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In 2021, Origin partnered with the prestigious MAGNA Media Lab to dive even deeper into the benefits and opportunities that Native CTV ad formats create for advertisers. Over 20 different outcomes were measured. Here were the highlights:

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CHOOSE YOUR SOLUTION

Whether you are looking to enhance an existing ad creative, are looking for a full-service creative solution or simply want to bring your brand into the living room, we have you covered.

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ORIGIN

SLINGSHOT

Launch your ads into the living room with the industry's first native ad format designed exclusively for CTV.

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ORIGIN

AD STUDIO

Do you ever wish you had more than one ad? Do you ever wonder what it be like if your ads could change with the weather?

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ORIGIN

SLATE

Serving the needs of advertisers, channel owners and viewers, Slate is the industry's first solution to: 'We'll be right back'.