IN WAYS YOU CAN'T IMAGINE
Addressing real needs
The largest screen in the home comes with its own unique challenges. Our mission is to help advertisers address them.
Until now, the biggest challenge advertisers have faced on TV is making sure the viewer is watching.
Running the same creative to your entire audience over and over again isn't the answer.
It's the problem.
Do you ever wish that the message you send on the TV could be as fresh as social media?
Now you can.
Advertisers tend to view the value of TV as being good for little more than brand awareness.
Those days are over.
Driving real results
Leveraging the technology behind CTV, Origin's CTV ad formats amplify brand messaging and help advertisers forge a stronger connection with their target audiences in the living room.
Independent studies show that brands who leverage Native CTV ad formats for their campaigns see a measurable improvement across the spectrum.