ATTENTION is the metric brands & media owners need in CTV- Origin panel with TVision, Yahoo & Philo.
As the acceptance of CTV as a vital and powerful outlet for brands to reach their target audience continues to gain steam, all eyes (quite literally) are turning to what really matters if the investments they're making in Connected TV are going to create the best bang possible for their buck.
In this enlightening panel which was hosted by Origin Co-Founder & CBO Stephen Strong on February 3rd 2022, we had the privilege of bringing together a group of CTV industry professionals to discuss the topic.
Joining us for this panel was:
Yan Liu - CEO & Co-Founder at TVision Insights.
Reed Barker - Head of Advertising at Philo TV.
Beau Ordemann - Head of Advanced TV Sales at Yahoo!.
If you missed the live event, fear not! You can catch it right here:
We have more Firesides lined up this quarter, so if you found this interesting, insightful or frankly just entertaining - click here to see what's coming up and register for FREE today!
Origin is a pioneering animation & technology company whose first to market native advertising formats are reshaping the way brands engage and activate consumers on Connected TV.
The architects of ‘Native CTV’, Origin fuses in-house content production with proprietary ad serving technology to create highly engaging native video content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a brand.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.
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