Origin discusses consumer engagement on CTV with TV of Tomorrow
It was an absolute pleasure being interviewed by the wonderful and progressive Tracy Swedlow, Co-Executive Producer at TV Of Tomorrow.
It was a unique and deeply enjoyable opportunity to talk about how the world we're trying to connect with as advertisers has changed - and what we need to be thinking about in order to keep up with that change.
ABOUT THE INTERVIEW:
The episode features Fred Godfrey, Co-Founder and CEO of Origin, a developer of innovative ad formats. In addition to giving us an overview of Origin’s products, technologies and tools and explaining how it works with its agency clients, Godfrey explains how the company seeks to engage consumers with its ads, identifies the biggest barriers to successful CTV ad campaigns, discusses metrics for success, shares his thoughts on the importance and potential of local advertising, and more.
To watch the full interview - CLICK HERE.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.