May 2, 20242 min readOrigin upgrades 'off-the-shelf' instant Slingshot offering. Adds Dynamic Native CTV series to the mix.
Apr 24, 20242 min readCASE STUDY: Travel Alaska sees 260% lift in viewer attention through Native CTV ad campaign, powered by Origin Slingshot.
Apr 4, 20243 min readNationwide Home Furnishings brand sitting comfortably with 140% lift in viewer attention for ads enhanced by Origin Slingshot.
Apr 2, 20241 min readWatch on demand: OTT.X Online Live panel, discussing how brands can maximize value on Connected TV (CTV)
Mar 25, 20242 min readOrigin Native CTV ad revenue more than doubles (again). Trend suggests increase in need for bespoke, performance-oriented CTV ad formats.
Mar 14, 20242 min readWATCH: From classroom failure to CTV maverick, Fred Godfrey of Origin shares it all with Pesach Lattin from ADOTAT
Mar 1, 20243 min readThe role of Artificial Intelligence (AI) in the ad creative and the risk it presents for brands
Feb 6, 20243 min readCan you afford NOT to have a voter's attention? Attention-based Political CTV Advertising is here and helping candidates win today.
