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  • Writer's pictureOrigin

Can you afford NOT to have a voter's attention? Attention-based Political CTV Advertising is here and helping candidates win today.

The race has started at both a local and national level and dozens of smart political candidates, causes and PACS are already making good use of Origin's instant, no-touch, no code, attention-enhancing CTV ad format - Slingshot.

In fact, we are delighted to share that one gubernatorial candidate whose 30 second campaign ad has been running through Slingshot is seeing a highly effective 58% lift in the physical attention viewers paid to their campaign when it served.

Here is how it works and how you can also win with Slingshot

What is Slingshot?

Slingshot serves immersive and engaging 15 second Native CTV video content directly adjacent to brand ad creatives inside standard CTV ad breaks. Every time your ad serves, a different version of the Native CTV video content serves every time your ad does.

Where does this 15 second Native CTV video content come from?

Every video your ad gets stitched and served with is made in-house by Origin's team of writers and designers who have 5 years of experience in learning what it takes to bring attention back to the tv screen.

This experience includes a six month study in the renowned MAGNA Media Lab - download report here.

Do I choose what content my ad serves against?

For the 2024 elections, we have designed FOUR exclusive political series.

If you're too busy to comb our library, then we will study the ad and select a complete series from our library of pre-built 15 second Native CTV content for your ad to be amplified by.

Where can I see the 15 second Native content my ads would be amplified by?

That's easy - here.

What does it look like in the wild?

Here is a 45 second demonstration of a campaign ad running in a standard CTV ad break, enhanced by one of our 4 Political Slingshot series.

What CTV inventory does it work on?

  • Our own curated portfolio of hand picked CTV partners.

  • Inventory you already buy today.

How quickly can I start running my political CTV ads through Slingshot?

Instantly. Seriously.

In fact, if any of your ads are running in the open marketplace, then there is a chance that your ads are already being amplified by Slingshot. If that's the case, then first off - CONGRATULATIONS! All you need to do is request a Deal ID and start sending the volume you want our way.

If your ads are not running through the marketplace, then simply drop us a line to request a Deal ID or Vast tag (to serve on your own CTV inventory) and you'll be up and running today.

What does Slingshot cost to use?

  • If you wish to run your ads through our CTV partners, then you pay a standard biddable CPM.

  • If you prefer to run your ads on your own CTV inventory, then you will pay a tiered CPM which decreases with usage (request rate card at:

Where can I learn more?

If you would like to learn more about our campaign-lifting, award-winning Native CTV ad format, Slingshot, schedule a call with us and we'll get you going.


Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home. 

Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at


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