As the adage goes - 'What's the point in advertising, if people aren't paying attention?'
Ok, it's not really so much a adage as it is simple common sense. The fact is that CTV advertising is both vital and expensive. And as such, the adoption of mechanisms such as Slingshot which help elevate the odds that someone is even looking at your ad when it runs has been exponential.
Take the example above - a nationwide home furnishings brand had two ways they could have run their regular 30 second ad:
In the traditional way, sandwiched between other ads.
Stitched and delivered in an immersive and engaging Slingshot environment.
By adopting the second of these options, the ad garnered 140% MORE PHYSICAL ATTENTION than the same ad that ran in a traditional manner.
So what is Slingshot?
Slingshot serves immersive and engaging 15 second Native CTV video content directly adjacent to brand ad creatives inside standard CTV ad breaks. Every time your ad serves, a different version of the Native CTV video content serves every time your ad does.
Where does this 15 second Native CTV video content come from?
Every video your ad gets stitched and served with is made in-house by Origin's team of writers and designers who have 5 years of experience in learning what it takes to bring attention back to the tv screen.
This experience includes a six month study in the renowned MAGNA Media Lab - download report here.
Do I choose the native content my ad serves against?
That's up to you! You can either choose a series from Origin's Slingshot Native CTV content library, or if you would prefer we will study the ad and select a complete series for you.
Where can I see the library?
That's easy - here.
What does it look like in the wild?
Here is a 45 second demonstration of a campaign ad being amplified by Slingshot
What CTV inventory does it work on?
Our own curated portfolio of hand picked CTV partners.
Inventory you already buy today.
How quickly can I start running my CTV ads through Slingshot?
Instantly. Seriously.
In fact, if any of your ads are running in the open marketplace, then there is a chance that your ads are already being amplified by Slingshot. If that's the case, then first off - CONGRATULATIONS! All you need to do is request a Deal ID and start sending the volume you want our way.
If your ads are not running through the marketplace, then simply drop us a line (solutions@originmedia.tv) to request a Deal ID or Vast tag (to serve on your own CTV inventory) and you'll be up and running today.
What does Slingshot cost to use?
If you wish to run your ads through our CTV partners, then you pay a standard biddable CPM.
If you prefer to run your ads on your own CTV inventory, then you will pay a tiered CPM which decreases with usage (request rate card at: solutions@originmedia.tv)
Where can I learn more?
If you would like to learn more about our campaign-lifting, award-winning Native CTV ad format, Slingshot, schedule a call with us and we'll get you going.
Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home.
Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo.
Learn more at www.originmedia.tv.