Earlier this month, Origin's notoriously outspoken CEO and co-founder, Fred Godfrey, sat down with ADOTAT to share a few home truths about his background, his passions, what occupies his mind - and Origin's strategy when it comes to captivating audiences and setting new benchmarks in the rapidly morphing world of Connected TV advertising.
As you'll see emerge through the course of this 30 minute discussion, to thrive as a leading creative technology company whose vision centers on the rule that 'ads shouldn't feel like ads', requires an equal measure of acumen, passion - and the resolute belief that the hurdles we all face in CTV must be embraced, instead of ignored.
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ADOTAT.COM is the leading digital marketing publication where the dynamic world of marketing and advertising comes to life.
Under the expert guidance of Pesach Lattin, a celebrated online advertising journalist with over 20 years of industry experience, our platform delves deep into the latest trends, strategies, and insights that shape marketing today. With a focus on everything significant in the advertising domain, we're committed to bringing you the most relevant and impactful content.
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Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home.
Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.