Few summits/conferences garner the same level of interest and attention as those that are organized by TVOT. For that reason, we are thrilled to have been invited to speak on two panels at the upcoming conference taking place at The Officer's Club in San Francisco this March.
Here is everything you need to know about each of the panels and links to learn more and register.
First panel
Wednesday, March 27th, 2024 - 3:05pm
At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing, thanks to the ongoing proliferation of FAST channels and the rollout of ad-supported tiers from streaming giants such as Netflix and Disney+, this session will explore the new forms of advertising (contextual, dynamic, personalized, interactive, shoppable and more) and the new kinds of campaigns that CTV and its ability to generate real-time, granular data are making possible.
Questions to be addressed include:
What are the most important recent innovations in CTV advertising—for example, in such areas as audience measurement/data-generation and interactive and shoppable formats—and how are they faring in the marketplace?
What are we learning about CTV viewing behavior and how should this information impact advertising strategies? Research from Tvision has found that CTV ads deliver lower ad attention than linear and that this trend is actually increasing—how, then, to account for and address this issue?
Moreover, while attention to CTV varies widely depending on the app, daypart, program and other factors, CTV advertising is not priced to account for these differences—how can we remedy this?
How can custom ad formats—such as wrappers and games—improve attention for CTV ads? How can media buyers identify and target more engaged audiences?
And how could political advertising catalyze, and benefit from, innovations in CTV advertising in the current election year? Panelists include:
Brett Hurwitz, Business Lead, Addressable TV, Yahoo
Fred Godfrey, CEO, Origin
Matt Durgin, VP of Content and Services, LG Electronics
Paul Erickson, Principal, Erickson Strategy & Insights (Moderator)
Virginie De Bel Air, Director of Product Management, Roku
Yan Liu, CEO, Tvision
Second panel
Thursday, March 28th, 2024 - 4:15pm
The TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies, community/advocacy organizations and providers of new technologies and services for political advertising, in order to explore not only how advanced-TV advertising is being used in this general election year, but also to debate what its potential could be for advocacy advertising after the election. Can advanced TV be a force for positive change? Panelists include:
Chris Vail, VP of Political Ad Sales, Effectv
Clayton Banks, CEO, Silicon Harlem (Moderator)
Fred Godfrey, CEO, Origin
James Lance Taylor, Professor, University of San Francisco
Scott Stansfield, CEO, Centriply
Shalonda Hunter-Harris, Senior Director of Digital, Social and Creative, The Leadership Conference
On the topic of political CTV advertising, if you've not downloaded it yet then we recommend you take a look at the Nationwide Political TV/CTV Advertising report we published last month - packed full of interesting data. To download this report - click here.
To learn more about the agenda for TVOT 2024 and register for attendance - click here.
Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home.
Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.