NATIVE CTV AD FORMAT DRIVES VALUABLE LIFT IN ATTENTION FOR B2B TECHNOLOGY ADVERTISER
For this case study, we used cutting edge audience tracking data powered by TVision Insights to measure the impact that Origin's 'turnkey' Native CTV ad format, Slingshot, had for a B2B Technology advertiser.
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly ahead of regular ad creatives, inside commercial breaks on Connected TV.
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor creative.
Buyers ads can be automatically or manually matched to run against vertical specific native content, regardless of the show.
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
FOR THIS ADVERTISER
Slingshot's proprietary ad serving technology automatically paired the B2B ad with a contextually relevant piece of 15s content, which helped capture the attention of viewers in the room, while at the same time immersing them in the right mental and emotional mindset before the advertiser's creative ran.
LIFT IN ATTENTION
The B2B advertiser saw a 74% increase in the physical attention viewers paid to their ad when it was amplified by Slingshot vs when it ran on its own.
Origin is a creative technology company whose pioneering advertising solutions have reshaped the way advertisers engage and activate consumers on Connected TV.
Fusing first to market ad formats with proprietary technology and direct distribution deals that span the streaming ecosystem, Origin is engaged by brands, agencies and platforms who are seeking to simplify and amplify their Connected TV strategies.