PHARMA

CASE STUDY

UNBRANDED NATIVE CTV CAMPAIGN GENERATES AVERAGE 88% LIFT IN ATTENTION FOR PHARMACEUTICAL BRAND

THE CLIENT

As one of the world's leading pharmaceutical corporations, this client leads the way when it comes to investing into researching and raising awareness of diseases that millions of us suffer from. 

THEIR BRIEF

To amplify awareness of diabetic retinopathy as an urgent health condition, elevate understanding for the disease and increase visits to retina specialists to learn more about diabetic retinopathy.

SOLUTION USED

Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly adjacent to regular ad creatives, inside commercial breaks on Connected TV.

FOR THIS ADVERTISER

Origin's team of writers and designers created a unique series of unbranded native ctv assets which would run directly adjacent to their scheduled ad creative.

It's primary goal was to draw eyeballs back to the screen ahead of the ad and create a sense of 'relevance' with the viewer.

DISTRIBUTION

The client's Native CTV campaign was distributed nationally using Origin's curated portfolio of premium media partners, each of whom we work with on an exclusively direct basis.

TARGETING

In addition to more general data segments, the client's Native CTV campaign was targeted towards households with a 'likely diagnosis of diabetic retinopathy'.

FLIGHT DATES

10/01/2021

-

12/31/2021

TOTAL IMPRESSIONS SERVED

5.95m

TOTAL UNIQUE REACH

744k

FREQUENCY PER HOUSEHOLD

8x

THE OUTCOME WAS SIGNIFICANT

88

%

OVERALL LIFT IN ATTENTION

The client saw an average 88% increase in the physical attention viewers paid to their ad when it was amplified by Slingshot vs when it ran on its own.

AA54-65

130%

F54-65

185%

AA45-54

24%

M45-54

43%

MEASURED BY

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ABOUT ORIGIN

Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.

 

Fusing dynamic content animation with proprietary ad serving technology, Origin's proprietary Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.