PHARMA
CASE STUDY
UNBRANDED NATIVE CTV CAMPAIGN GENERATES AVERAGE 88% LIFT IN ATTENTION FOR PHARMACEUTICAL BRAND
THE CLIENT
As one of the world's leading pharmaceutical corporations, this client leads the way when it comes to investing into researching and raising awareness of diseases that millions of us suffer from.
THEIR BRIEF
To amplify awareness of diabetic retinopathy as an urgent health condition, elevate understanding for the disease and increase visits to retina specialists to learn more about diabetic retinopathy.
SOLUTION USED
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly adjacent to regular ad creatives, inside commercial breaks on Connected TV.
FOR THIS ADVERTISER
Origin's team of writers and designers created a unique series of unbranded native ctv assets which would run directly adjacent to their scheduled ad creative.
It's primary goal was to draw eyeballs back to the screen ahead of the ad and create a sense of 'relevance' with the viewer.
DISTRIBUTION
The client's Native CTV campaign was distributed nationally using Origin's curated portfolio of premium media partners, each of whom we work with on an exclusively direct basis.
TARGETING
In addition to more general data segments, the client's Native CTV campaign was targeted towards households with a 'likely diagnosis of diabetic retinopathy'.
FLIGHT DATES
10/01/2021
-
12/31/2021
TOTAL IMPRESSIONS SERVED
5.95m
TOTAL UNIQUE REACH
744k
FREQUENCY PER HOUSEHOLD
8x
THE OUTCOME WAS SIGNIFICANT
88
%
OVERALL LIFT IN ATTENTION
The client saw an average 88% increase in the physical attention viewers paid to their ad when it was amplified by Slingshot vs when it ran on its own.
AA54-65
130%
F54-65
185%
AA45-54
24%
M45-54
43%
MEASURED BY
About Origin
Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.