READY MEAL BRAND
CASE STUDY
ORIGIN'S INSTANT NATIVE CTV SOLUTION DRIVES NOTICEABLE LIFT IN ATTENTION FOR READY MEAL ADVERTISER
THE ADVERTISER
In this case study, we used cutting edge audience tracking data powered by TVision Insights to measure the impact that Origin's 'turnkey' Native CTV ad format, Slingshot, had for a specialist ready meal food service.
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly ahead of regular ad creatives, inside commercial breaks on Connected TV.
BENEFIT
BRAND SAFETY
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
BENEFIT
SEPARATION
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor creative.
BENEFIT
CONTEXT
Buyers ads can be automatically or manually matched to run against vertical specific native content, regardless of the show.
BENEFIT
OUTCOMES
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
FOR THIS ADVERTISER
Slingshot's proprietary ad serving technology automatically paired the food delivery ad with a broadly relevant piece of 15s native food content similar to the one here, which helped capture the attention of viewers in the room, while at the same time immersing them in a contextually and emotionally relevant mindset before the brand's ad started.
DURATION
Q1 2022 (90 days)
HOUSEHOLD FREQUENCY
5x
THE OUTCOME
LIFT IN ATTENTION
90
%
The ready meal brand advertising on CTV saw a 90% increase in the physical attention viewers paid to their ad when it was primed by Slingshot vs when it ran on its own.
MEASURED BY
About Origin
Origin is a creative technology company whose pioneering advertising solutions have reshaped the way advertisers engage and activate consumers on Connected TV.
Fusing first to market ad formats with proprietary technology and direct distribution deals that span the streaming ecosystem, Origin is engaged by brands, agencies and platforms who are seeking to simplify and amplify their Connected TV strategies.