INSURANCE
CASE STUDY
NATIVE CTV AD FORMAT DRIVES VALUABLE LIFT IN ATTENTION FOR AUTO INSURANCE ADVERTISER
THE ADVERTISER
For this case study, we used cutting edge audience tracking data powered by TVision Insights to measure the impact that Origin's 'turnkey' Native CTV ad format, Slingshot, had for an auto insurance advertiser.
Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly ahead of regular ad creatives, inside commercial breaks on Connected TV.
BENEFIT
BRAND SAFETY
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
BENEFIT
SEPARATION
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor creative.
BENEFIT
CONTEXT
Buyers ads can be automatically or manually matched to run against vertical specific native content, regardless of the show.
BENEFIT
OUTCOMES
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
FOR THIS ADVERTISER
Slingshot's proprietary ad serving technology automatically paired the auto ad with a contextually relevant piece of 15s auto content, which helped capture the attention of viewers in the room, while at the same time immersing them in the right mental and emotional mindset before the insurance ad started.
DURATION
30 DAYS
HOUSEHOLD FREQUENCY
5.4x
THE OUTCOME
LIFT IN ATTENTION
83
%
The insurance advertiser saw a 83% increase in the physical attention viewers paid to their ad when it was amplified by Slingshot vs when it ran on its own.
MEASURED BY
ABOUT ORIGIN
Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.
Fusing dynamic content animation with proprietary ad serving technology, Origin's proprietary Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.