PIZZA CHAIN

CASE STUDY

ORIGIN'S INSTANT NATIVE CTV SOLUTION DRIVES NOTICEABLE LIFT IN ATTENTION FOR NATIONAL PIZZA CHAIN

THE ADVERTISER

In this case study, we used cutting edge audience tracking data powered by TVision Insights to measure the impact that Origin's 'turnkey' Native CTV ad format, Slingshot, had for a national pizza chain.

Fusing dynamic native content animation with proprietary ad serving technology, Slingshot stitches and serves highly engaging 15s native content directly ahead of regular ad creatives, inside commercial breaks on Connected TV.

BENEFIT

BRAND SAFETY

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

BENEFIT

SEPARATION

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor creative.

BENEFIT

CONTEXT

Buyers ads can be automatically or manually matched to run against vertical specific native content, regardless of the show.

BENEFIT

OUTCOMES

The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.

FOR THIS ADVERTISER

Slingshot's proprietary ad serving technology automatically paired the pizza chain ad with a broadly relevant piece of 15s food content, which helped capture the attention of viewers in the room, while at the same time immersing them in a contextually and emotionally relevant mindset before the brand's ad started.

DURATION

Q2 2022 (90 days)

HOUSEHOLD FREQUENCY

10x

THE OUTCOME

LIFT IN ATTENTION

62

%

The national pizza chain who was advertising on CTV saw a 62% increase in the physical attention viewers paid to their ad when it was primed by Slingshot vs when it ran on its own.

MEASURED BY

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About Origin

Origin is a creative technology company whose pioneering advertising solutions have reshaped the way advertisers engage and activate consumers on Connected TV.

Fusing first to market ad formats with proprietary technology and direct distribution deals that span the streaming ecosystem, Origin is engaged by brands, agencies and platforms who are seeking to simplify and amplify their Connected TV strategies.