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Mar 244 min readThe Importance of Understanding Generation Z's Behavior in Digital Advertising: The Rise of Connected TV
Mar 73 min readORIGIN CASE STUDY: Premier Travel Destination Brand, Florida Keys & Key West, Sees Significant Gains In Attention & Consideration on CTV
Feb 273 min readThe Seven Key Obstacles Advertisers Face When Shifting From Traditional TV to Connected TV
Feb 182 min readShoppable TV Report Now Available: New Data Reveals Extraordinary and Unexpected Consumer Preferences
Feb 65 min readWhy (And How) Media Buyers Enhance Their Ad Creatives To Achieve Campaign Objectives And Smash Client KPI's