Sep 25, 20252 min readWINNER - Origin Wins 'Best Personalization Technology' at the 2025 Cynopsis Media Impact Awards.
Sep 23, 20253 min readDynamic Creative CTV Strategy Helps Global Retail Brand Drive Verifiable Lift In Foot Traffic To Stores Nationwide.
Sep 17, 20255 min readThe Evolution of Creative Ad Overlays in TV and CTV Advertising: From Origin to Current Applications.
Sep 12, 20253 min readMaximizing Off-Peak Travel: Five Ad Strategies for US Tourism Bureaus During Off/Shoulder Seasons.
Aug 29, 20255 min readUnlocking the Potential of Secure Interactive Media Interface Definition Protocols (SIMID) for Dynamic CTV Creatives and Overlays.
Aug 27, 20252 min readDigiday Jury Selects Origin Campaign For Visit Maine As Finalist In 'Best Use of Emerging Tech' Category For 2025 Digiday Awards.
Aug 25, 20255 min readMaximize Impact with Localized CTV Campaigns: Key Creative Considerations and Benefits for Brands and Media Agencies
Aug 11, 20253 min readFive Tips for CTV Media Planning and Creative Teams to Prepare for the Holiday Shopping Season
Jul 30, 20253 min readOrigin Opens First Office In New York City - Marks A New Chapter For The Self-Funded Creative Solutions Provider.
