CTV Advertising Blog | Origin

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CTV INSIDER - THE

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Jun 24, 20254 min read

Imagining The Future of Television Entertainment at Home: From Connected TV and Beyond

Jun 20, 20252 min read

Connected TV Takes Center Stage at Cannes Lions 2025

Jun 13, 20255 min read

The Wild Ride of TV Ads From the First Spot Ever to Today’s Connected TV Revolution

Jun 9, 20253 min read

3 Unique Advantages of Connected TV (CTV) - Local, Personal, Performance-Driven.

May 30, 20253 min read

The Importance (and Role) of Emotion and Passion in TV Advertising Today

May 27, 20253 min read

The Great Getaway - How Most Americans Plan Their Summer Vacations.

May 19, 20252 min read

The Connected TV 'Tech Stack': Precise At Scale, Private By Design.

May 13, 20254 min read

From Passive Interruptions to Tailored Moments - CTV As a Creative Canvas

May 5, 20253 min read

From Interruptions to Invitations: How Connected TV is Redefining Advertising

Apr 22, 20254 min read

Dynamic Creative Optimization + Planning & Delivery + Measurement - Your Guide To Origin's Unified Full Service CTV Offering.

Apr 21, 20253 min read

Adotat Interview: How Origin Made DCO (Dynamic Creative Optimization) cool - And Other Inconvenient Truths For CMOs in CTV.

Apr 14, 20252 min read

Visit Maine Drives Tourism With Dynamic Creative Overlays on CTV During Most Competitive Season.

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