WINNER - Origin Wins 'Best Personalization Technology' at the 2025 Cynopsis Media Impact Awards.

It is with great pleasure that we can share the news that Origin has taken the top spot at this year's Cynopsis Media Impact Awards in the category - Best Personalization Technology.

This recognition highlights the innovation behind our Visit Maine campaign, which used highly dynamic creative overlays to connect with travelers in truly meaningful ways.

By dynamically tailoring CTV creative with daily foliage reports, localized weather, and real-time flight data, we transformed traditional advertising into a useful travel companion - helping visitors plan trips while showcasing Maine’s natural beauty at the exact moment inspiration struck.

Origin winning this award against industry heavyweights like Adobe, Amperity, and ViralGains is a testament to the strength of Origin’s creative technology and the willingness of our partners to push all boundaries. It underscores our belief that personalization is no longer a “nice to have” - it’s the future of effective, performance-driven marketing.

We’re proud of this recognition, but even prouder of the measurable impact we’re delivering for our clients. Here’s to pushing the boundaries of what personalization can do.

To read the case study and watch a sample of the CTV ads that ran for Visit Maine - click here.

If you find this topic interesting and would like to know more, you can schedule a consultation with one of Origin's CTV specialists by clicking here.

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ABOUT ORIGIN 

Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.

With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.

Learn more at: originmedia.tv