Origin Establishes Formal Board of Advisors To Guide Next Phase of Growth.

Since 2019, Origin has established a reputation for pushing the limits in creative innovation on Connected TV. The adoption of its dynamic CTV solutions has driven organic revenue growth of up to 129% year over year and attracted an enviable roster of globally recognized clients, including Macy’s, Visit Florida, and Ford.

The formation of this Advisory Board ensures expert guidance is available from proven leaders in media, advertising, investment banking, law and technology, and will prove instrumental in shaping how Origin evolves its dynamic creative capabilities and plots the next phase of its growth.

“The advisory board we’ve assembled speaks volumes about who we are, what we’ve built and where we’re headed,” said Fred Godfrey, CEO and Co-Founder of Origin. “It’s humbling to have leaders of this caliber join us - each with decades of experience leading the companies that have helped shape the ad industry. What unites us is a shared belief that sustainable growth comes from making intelligent, informed choices - and with their insights we will continue making the best decisions for Origin as we continue on this incredible journey.”

Chris Karl

Chris is a strategic operating executive with deep experience in digital media, eCommerce, and technology-enabled marketing services. As Chief Business Development Officer at JEGI LEONIS, he advises on mid-market M&A transactions, leveraging a career that includes leadership roles at Yahoo, Sonobi, and MediaMath.

Chris has expertise in sales management, corporate development, and data-driven omni-channel marketing, with a strong understanding of SaaS business models and valuation strategies. He holds a degree in Business Administration and Marketing from the University of New Hampshire.

"Origin is at the forefront of a new wave of creative standards that will transform how brands think about the world’s most valuable advertising medium and how consumers think about brands.  That is courageous work and I believe in their mission." - Chris Karl

Peter Naylor

Peter is a globally recognized advertising leader with a track record of driving growth and innovation across streaming, social, and traditional media.

He has held leadership roles at Netflix, Snap, Hulu, and NBCUniversal, where he scaled Hulu’s ad business to $1.5B and more recently launched Netflix’s global ad-supported business. Recognized with IAB’s Lifetime Achievement Award, Peter now serves as a board member, advisor, and investor, helping both technology startups and purpose-led nonprofits grow and thrive.

"Most companies are focused on addressability, targeting, data, and countless other factors that, taken together, are still less impactful than superior creative. Ad creative is the single biggest driver of success or failure for marketers. I’m excited to be part of the Origin Advisory Board because they’re focused on the creative. This is what it's all about!" - Peter Naylor

John Piontkowski

John is a senior sales, management and executive leader with over 35 years of experience in technology and digital media.

Having led global sales, partnerships, and marketing teams through major transitions, including multiple acquisitions and integrations, John now draws on a depth and breadth of knowledge attained through leadership roles at Microsoft, Yahoo, Verizon Media, Edgecast, Edgio and Captify to advise media organizations. He holds a Bachelor of Science in Business Administration from Villanova University and has served on the North America Board for the MMA and as a MIXX Awards judge for the IAB.

"Origin is driving creative innovation for advertisers in the CTV space, turning a lean back experience into a lean forward “engage with your brand” experience.  I’m excited to join Origin’s Advisory Board during their next phase of growth and innovation as they deliver increased impact and value for advertisers." - John Piontkowski

Jerry Chiang

Jerry is a seasoned legal professional whose experience sits at the intersection of tech, media, and entertainment. 

With a background serving as legal counsel for Apple, Amazon, the Jimi Hendrix family and Napster, Jerry is currently General Counsel for DistroKid. In his free time, Jerry sits on boards that span nonprofit music, film and the arts, helping them fulfill their mission of enriching the communities they serve.

"I joined Origin’s Advisory Board because they are disrupting the status quo and redefining how brands show up in CTV. Origin’s creative-technology, zero-code formats, and insistence on generating value for audiences make them uniquely positioned to lead the next phase of growth and transformation in the industry.  I am excited to support Origin’s mission in transforming how brands engage with audiences." - Jerry Chiang

ABOUT ORIGIN 

Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.

With unparalleled creative capabilities and proprietary ad serving technology, Origin’s

unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.

Learn more at: originmedia.tv