CTV Advertising Blog | Origin

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CTV INSIDER - THE

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Sep 6, 20212 min read

The NEW performance benchmarks for success on Connected TV (CTV).

Sep 4, 20212 min read

Read how Origin is redefining ad formats in Digiday's Future of TV Briefing, September 2021

Sep 1, 20211 min read

5 of the biggest problems that advertisers have in CTV, but could never solve (until now).

Aug 23, 20211 min read

CTV vs OTT: Your visual guide to the differences between mobile, desktop, tablet & TV.

Aug 23, 20212 min read

CTV vs OTT - Your visual guide to the difference.

Aug 20, 20212 min read

Brands use Origin to transmit real-time messaging to viewers on Connected TV (CTV).

Aug 17, 20212 min read

How to Engage and Convert Consumers on Connected TV this 2021 Holiday Season.

Aug 6, 20212 min read

CTV Advertising Needs Inventors As Much As It Needs Innovators.

Aug 4, 20213 min read

Origin Recommended by IAB in their Connected TV (CTV) Creative Best Practices Guide

Jul 28, 20212 min read

Three Things You Must Consider Before Using QR Codes In CTV Advertising

Jul 26, 20211 min read

Kayli Knowlton joins Origin as Sales Operations Coordinator

Jul 21, 20212 min read

The Age of 'Dead Air' is over. The next generation of ad slate is here.

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