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  • Writer's pictureOrigin

5 of the biggest problems that advertisers have in CTV, but could never solve (until now).

It doesn’t matter who you are - if you plan to have a presence on the largest screen in the home then you either need to be ok with the mediocrity of having your ads do what ads have done for the better part of 70 years, or you can stare down the old guard and win the competition for attention.

We help the people who would rather be the latter.

At Origin, we craft first to market Native Advertising Solutions exclusively for Connected TV (CTV) all of which have been meticulously engineered to solve the problems for advertisers that most people try not to talk about.

Chief among our solutions sits our flagship product - Native CTV Ad Toppers. One of only a small handful of ‘innovative ad formats’ to be recommended by The IAB, Native Ad Toppers are short form ad extensions which are designed to run directly before, after or at each end of an existing ad creative.

By their very design, Toppers solve 5 of the most aggressive problems that exist in TV advertising:

And the results we produce speak for themselves - SEE OUR CLIENT CASE STUDIES.

We complete the journey for brands who want more. How? By having the audacity to enrage the status quo.

Want to talk? We’re always here -


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