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  • Writer's pictureOrigin

CTV vs OTT: Your visual guide to the differences between mobile, desktop, tablet & TV.

At Origin, we lead the way in providing benchmark shattering Native Advertising Solutions that are engineered exclusively for Connected TV (CTV). As such, it remains vital that we also continue to play our part in making sure the digital advertising industry has detailed, accurate and reliable information upon which they can build their strategies.

In our last blog post, we created the ultimate visual guide to CTV vs OTT which shows how CTV is 'merely' a subset of OTT.

Today's visual helps us understand the core value props of each screen type within OTT - and why CTV must be treated as its own, independent SUBSET OF OTT.

Being able to appreciate its uniqueness within the digital advertising universe will enable sellers to price it for what it's worth and equally importantly give buyers the understanding they need to use it the way it should be used.

If you have any questions, or would like to learn a little more about Native CTV, we're here for you -


Origin is a pioneering media and technology company fusing agile content production with proprietary ad serving technology to create first to market native advertising solutions for brands who want to engage and activate consumers on the largest screen in the home.

Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to disrupting the status quo. Learn more at


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