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  • Writer's pictureOrigin

The NEW performance benchmarks for success on Connected TV (CTV).

As audiences continue to shift their content viewing preference from Traditional TV to Connected TV (CTV), more money is being spent by brands who want to reach those audiences - and more attention is being paid by those brands when it comes to what success should look like.

However, the speed at which marketing budgets are following those audiences is disproportionately slow.

And it's understandable why.

CTV advertising is still a relatively young concept for brands compared to traditional TV advertising and because of this, it hasn't had very long to reach its potential. In short, advertising in the living room via Connected TV is still a work in progress.

But at Origin, the unprecedented growth in adoption of our first to market Native CTV solutions has poured rocket fuel all over CTV and the acceleration in what the benchmarks for success should look like has been rapid. By conducting comprehensive, independent brand studies against the campaigns we are engaged to elevate, we have been able to prove that our Native CTV solutions are drawing new lines in the sand:

For us though, the most important metric we look for is the easiest to spot - the brands who come back for more.

If you are interested in learning more about how we achieve results like these for our brand partners, drop us a line -


Origin is a pioneering media and technology company fusing agile content production with proprietary ad serving technology to create first to market native advertising solutions for brands who want to engage and activate consumers on the largest screen in the home.

The original architects of ‘Native CTV’, Origin’s in-house animation studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand.

Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to disrupting the status quo. Learn more at


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