CTV Insider Advertising Blog | Origin

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CTV INSIDER - THE

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Aug 7, 20245 min read

How travel brands are turning generic creatives into a personalized invitation to explore

Aug 6, 20244 min read

How Origin's Innovative CTV ad strategies capture and retain viewer attention

Jul 26, 20245 min read

The Road Ahead: How CTV Advertising is Revolutionizing Car Dealership Marketing

Jul 24, 20241 min read

Origin co-founders discuss the future of CTV, dynamic creative marketing and Origin's story on The Marketing Stir Podcast

Jul 22, 20244 min read

How to go beyond delivery-oriented KPIs in CTV advertising

Jul 11, 20243 min read

The scalability of dynamic creative Overlays on CTV when powered by Aperture

Jul 9, 20243 min read

Creative Technology leader, Origin, celebrates five years enraging the status quo for Connected TV advertisers

Jul 2, 20242 min read

Award-winning advertising executive Mitch Halfen joins Origin as Director, CTV Sales

Jul 1, 20242 min read

Out of Home veteran Michele Spadanuta joins Origin to accelerate DOOH strategy

Jun 14, 20243 min read

Origin Impact recipient the 'American Battlefield Trust' adds dynamic overlays powered by Aperture, to its CTV ad creatives

Jun 7, 20242 min read

6 ways Aperture is different to other CTV overlay solutions

May 31, 20241 min read

WATCH: Origin discusses its zero-code overlay solution, Aperture, with Rick Howe from Televisionation.

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