Mar 1, 20243 min readThe role of Artificial Intelligence (AI) in the ad creative and the risk it presents for brands
Feb 6, 20243 min readCan you afford NOT to have a voter's attention? Attention-based Political CTV Advertising is here and helping candidates win today.
Feb 5, 20242 min readCASE STUDY: Orangetheory Fitness drives consideration and 'Join Now' sign up events in groundbreaking Native CTV campaign.
Jan 30, 20243 min readREQUEST EARLY ACCESS: Political TV advertising market research study of over 7,000 U.S. households
Jan 11, 20243 min readIs Television moving in the right direction? A Gen Z perspective on the evolution of TV to CTV.
Jan 9, 20242 min readOrganizational all-rounder Caitlin Gormley joins Origin as Director, Client Accounts
Dec 21, 20234 min read'Not another f*****g CTV prediction! Origin employee shares a critical perspective of Origin's own 2024 CTV predictions.
Dec 11, 20233 min readHow attention impacts even the little details for marketers studying ROAS on Connected TV.
Dec 8, 20231 min readLineup confirmed for January panel discussion - How to approach, define and measure ROAS on CTV.
