CTV Advertising Blog | Origin

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CTV INSIDER - THE

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Jun 30, 20213 min read

The Hidden Value Behind Having The Viewer's Attention When Your Ad Comes On

Jun 23, 20212 min read

Has the time come to take the C out of CTV? Maybe not... Webinar Recap

Jun 17, 20212 min read

Innovation in CTV: Recap of VideoNuze CTV Ad Summit Panel

Jun 3, 20212 min read

The Right (and Wrong) Ways to Measure The Effectiveness of Your CTV advertising Investments.

Jun 1, 20211 min read

Webinars with ORIGIN: Has the time come to take the C out of CTV?

May 27, 20212 min read

The key difference between 'engagement' and 'interaction' in CTV Advertising.

May 25, 20212 min read

Origin joins IAB to impact CTV advertising growth

May 6, 20212 min read

Could Native CTV be the Knockout punch brands need to solve issues of Frequency & Creative Wear-out?

Apr 28, 20212 min read

Has the time come to remove the 'C' from CTV?

Apr 23, 20212 min read

The misunderstood creative potential of CTV Advertising for Brands.

Apr 22, 20212 min read

Chef Merito Engages Targeted Hispanic Audiences With Origin Native CTV Campaign powered by Tru Optik

Apr 11, 20212 min read

QR Codes - The New Darling of Connected TV Advertising (CTV)?

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