To Our Clients (and Future Partners): Here Is How YOU Made 2025 Our Best Year Yet - And How It's Positioned Us Perfectly For 2026.

As 2025 draws to a close, we’ve been reflecting on what made this year truly exceptional for Origin. The answer is simple - and worth saying out loud: you did.

Reflecting on the year behind us, Origin CEO, Fred Godfrey, had this to say - "To our clients, partners, and even the brands still exploring what’s possible with CTV and creative innovation, thank you. Your trust, curiosity, ambition, and willingness to push boundaries were the driving force behind making 2025 our strongest year yet".

This was a year defined not just by growth, but by shared momentum.

Together, we welcomed 10 new client partners into the Origin ecosystem - each bringing fresh challenges, new perspectives, and bold ambitions. At the same time, many of our existing client relationships deepened in meaningful ways, with 30 to 40% growth across multiple partnerships. That kind of expansion doesn’t happen by accident.

It happens when strategy delivers, creativity resonates, and performance earns confidence.

Behind the scenes, Origin itself grew right alongside you. We opened our first office right here in New York City and expanded our team by nearly a third, bringing in new talent across sales, studio, product and technology. This wasn’t growth for growth’s sake - it was a direct response to the scale, complexity, and opportunity our clients entrusted us with. Every new hire strengthened our ability to move faster, think bigger, and execute smarter on your behalf.

We also announced Origin's first formal Board of Advisors - bringing into our world some of the most talented veterans known to our industry.

One of the proudest milestones of the year was the expansion of our Cooperative CTV program into a new vertical, retail. This evolution was fueled by client demand for more efficient, collaborative, and performance-driven media models - and it reaffirmed something we’ve long believed: when brands work together strategically, everyone wins.

We were also honored to have that belief recognized on an industry stage. Winning the Cynopsis Media Impact Award for “Creative Personalization” was a moment of celebration for our entire team - but more importantly, it was a validation of the work we do with our clients. It reflects a shared commitment to making advertising more relevant, more human, and more effective at scale.

Looking ahead, the confidence our partners have shown in us has been both humbling and energizing. We renewed multiple year-long partnerships for 2026, a vote of trust that reinforces our focus on long-term value over short-term wins. Even more exciting has been the growing encouragement from brands eager to push innovation further - especially those inviting us to bring creative AI deeper into production workflows, personalization strategies, and storytelling itself.

That spirit of innovation - of asking “what if?” and then actually building the answer - defines the relationships we value most.

To everyone we work with today - we look forward to seeing you next year.

To everyone we do not yet work with - see above.

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ABOUT ORIGIN 

Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.

With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.

Learn more at: originmedia.tv