The first week of every new quarter is always met with two key questions by Origin's leadership team:
How are we pacing for the quarter ahead of us?
How did last quarter perform compared to same quarter of the previous year(s)?
Well, today we are excited to announce that in Q2 2023 ad revenue from Origin's custom Native CTV solution - Slingshot PRIME - was up more than 120% over the same period in 2022.
At a time when the advertising industry appears to be at its most fragile, this continued adoption and trust in the effectiveness of Slingshot is coming from a healthy split of two main areas:
New clients who are looking for solutions on CTV that are proven to drive more than awareness.
Existing clients who have already seen the benefits that Slingshot provides and want to continue seeing a stronger ROI.
These stellar results come off the back of our January 2023 announcement where we reported an 80% increase in revenue, all made more exciting when you look at the knocks and bumps that so many other ad partners have taken over the last year.
"Slingshot PRIME is the living embodiment of our ambition to continue making this record-breaking and award-winning Native CTV ad format better, stronger and smarter." said Origin CEO Fred Godfrey. "The experience we have in this industry gives us the opportunity to glance over the horizon at what we believe are challenges that may not be topical today but will be front and centre problems tomorrow. All we have to do is trust in our belief and build the answer."
If you want to see what he means by this, our 55 second mission statement says it all:
At Origin, we live by two simple rules:
Build ad products that solve tomorrow's problems.
Don't be afraid to enrage the status quo.
For more information, please email: press@originmedia.tv
To speak to one of our sales team about opportunities, please email: solutions@originmedia.tv
To learn more about Origin’s CTV solutions, visit: www.originmedia.tv
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.