Origin sees unprecedented growth in demand for its performance-oriented CTV ad formats.
NEW YORK, NY - January 23, 2023 - Origin, a creative technology company building the next generation of CTV ad formats, today announced that in 2022 they saw an 80% year-over-year increase in revenue for their premium suite of CTV solutions.
Following a series of upgrades made to their in-house creative capabilities, including data-fed creative production and dynamic optimization, a significant portion of this new revenue can be attributed to the launch of the Origin Ad Studio and subsequent deal with a leading US financial institution.
With current economic conditions remaining turbulent, the company's unorthodox business model which eliminates the need for advertisers to pay any upfront creative fees or retainers has proven exceedingly popular. Origin expects to see continued growth in demand for its Ad Studio, in particular by advertisers looking for smarter ways to balance campaign performance with cost-efficiency.
Also notable was the adoption of Origin’s Native CTV ad solution - Slingshot - by new industry verticals including travel, entertainment, consumer e-commerce and local retail.
"Since Origin was founded almost 5 years ago, we’ve made no bones about the fact that agencies and brands would one day need their CTV budgets to evolve beyond creating awareness and start delivering tangible, attributable outcomes. " said Origin CEO Fred Godfrey. “Coupled with highlighting the challenge marketers face in actively engaging viewers on Connected TV versus getting lost in the background noise, this dramatic increase in demand for our solutions is both validating and telling.”
This news comes only 2 months after Origin announced it had entered into a strategic partnership with ReachTV that has seen its business expand into Digital Out Of Home and one week after being nominated as a finalist in the MediaPost Creative Media Awards.
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To learn more about Origin’s CTV solutions, visit: www.originmedia.tv
Origin is a creative technology company whose pioneering TV advertising solutions have reshaped the way brands captivate and activate consumers inside and outside the home.
Fusing first to market ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to elevate the efficiency and performance of their marketing investments.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.