Debate continues to stir within the Connected TV advertising world as to whether or not inviting consumers to 'do something' with/because...

Chef Merito, a Hispanic focused seasonings brand, engaged Origin to help increase awareness and sales among Hispanic consumers through a...

When used right, QR Codes are the most powerful tool a marketer can use when it comes turning the Connected TV from a brand awareness...

As the architects of Native Advertising on Connected TV (Native CTV for short) it's our job to make sure it is clearly defined, and that...

Progress requires innovation and innovation requires having the audacity to question why we do things the way we do. At Origin, we...

What does it truly take to stand out in the living room? There's a lot of talk in the advertising industry about 'personalized...

More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and...

ORIGIN LAUNCHES FIRST-TO-MARKET NATIVE CONTENT SOLUTION TO ELEVATE VITAL COVID-19 BRAND MESSAGING ON CONNECTED TV February 24, 2021, NEW...

Origin is a pioneering creative technology company whose first-to-market Native Advertising solutions are reshaping how brands connect...