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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
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The key difference between 'engagement' and 'interaction' in CTV Advertising.
Debate continues to stir within the Connected TV advertising world as to whether or not inviting consumers to 'do something' with/because...
May 27, 20212 min read
The Definition of Native Advertising On Connected TV (CTV).
As the architects of Native Advertising on Connected TV (Native CTV for short) it's our job to make sure it is clearly defined, and that...
Mar 26, 20213 min read
The Time Has Come to Challenge the Connected TV Status Quo.
Progress requires innovation and innovation requires having the audacity to question why we do things the way we do. At Origin, we...
Mar 22, 20211 min read
Personalized CTV Advertising is about more than finding the right person.
What does it truly take to stand out in the living room? There's a lot of talk in the advertising industry about 'personalized...
Mar 6, 20212 min read
Three Simple Reasons Why CTV Should Never Be Sold As OTT
More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and...
Feb 27, 20213 min read
Press Release: Origin Confronts COVID-19 Vaccine Misinformation.
ORIGIN LAUNCHES FIRST-TO-MARKET NATIVE CONTENT SOLUTION TO ELEVATE VITAL COVID-19 BRAND MESSAGING ON CONNECTED TV February 24, 2021, NEW...
Feb 24, 20212 min read
The Difference Between CTV and OTT Is More Than you Think
Even the largest and most established agencies get this wrong, so if you're not 100% clear on how Connected TV sits and separates itself...
Feb 15, 20211 min read
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