Feb 28, 20222 min readOrigin Proves Effectiveness of its Native CTV ad formats following 3 month trial in IPG Media Lab
Feb 27, 20222 min readDynamic Connected TV (CTV) Campaign Ad Creatives for Political Candidates in 2022
Feb 26, 20224 min readOrigin moderates OTT.X panel that dives deep the increasingly competitive CTV streaming market.
Feb 14, 20221 min readOrigin joins Parks Associates panel to discuss strategic use of data & measurement in Connected TV.
Feb 9, 20221 min readEarning attention in an age of distraction. The vital missing ingredient for CTV advertisers.
Feb 4, 20221 min readATTENTION is the metric brands & media owners need in CTV- Origin panel with TVision, Yahoo & Philo.
Feb 4, 20223 min readLemons to Lemonade: Turning surplus CTV Advertising Inventory into Valuable Real Estate.
Feb 4, 20221 min readOrigin to speak at ott.x Online: How Do AVOD & SVOD Channels Compete with 'The Pluses' For Eyeballs?
