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Political CTV Case Study - Slingshot Drives 368% Lift In Attention For Political Advertiser On CTV.

Origin's turnkey Native CTV solution, Slingshot, created a 368% lift in the attention a viewer paid to a political CTV ad vs the same ad running on its own - a statistic measured and validated by TVision Insights.

With a highly aggressive political advertising season on the near horizon, the need for political advertisers to stand out from the crowd will be more important than ever and it is for this reason that we are thrilled with the results we have already started to drive for our partners.

To read the full Native CTV case study - click here.

To learn more about our turnkey Native CTV solution tooled specifically for the 2022 midterm elections - click here.

To talk to one of our team about how you can use Origin's Native CTV advertising solutions to amplify your next CTV advertising campaign -


Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.

Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


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