Is Television moving in the right direction? A Gen Z perspective on the evolution of TV to CTV.
CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
News | Thought Leadership | Product Highlights
- Jan 9
- 2 min
Organizational all-rounder Caitlin Gormley joins Origin as Director, Client Accounts
- Dec 21, 2023
- 4 min
'Not another f*****g CTV prediction! Origin employee shares a critical perspective of Origin's own 2024 CTV predictions.
- Dec 20, 2023
- 4 min
5 clear predictions for CTV advertisers in 2024
- Dec 11, 2023
- 3 min
How attention impacts even the little details for marketers studying ROAS on Connected TV.
- Dec 8, 2023
- 2 min
Product maverick Andrew McMullin joins Origin as Full Stack Engineer.
- Dec 8, 2023
- 1 min
Lineup confirmed for January panel discussion - How to approach, define and measure ROAS on CTV.
- Dec 6, 2023
- 2 min
CTV and the 'Butterfly Effect'. How small creative changes can create a ROAS tornado with consumers.
- Nov 14, 2023
- 3 min
3 reasons why dynamic & agile messaging in CTV ads makes them harder for consumers to ignore.
- Nov 9, 2023
- 5 min
The three key steps to addressing and solving attention on Connected TV (CTV)
- Oct 24, 2023
- 2 min
Origin sponsors TVOT Connect live event discussing - Politics and Political CTV advertising.
- Oct 17, 2023
- 2 min
Join us as we discuss how to approach, define & measure ROAS (Return on Ad Spend) on Connected TV.