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Oct 17, 20254 min readPlanned vs. Incremental Budgets: How and Why Smart CTV Buyers Stay Agile Through the Holiday Rush.
Oct 6, 20254 min readFrom 'Easy As Pie' To 'Anything But Easy' - Two Of The Biggest Contributors Behind The Growing Complexity Of CTV Campaigns.
Sep 30, 20255 min readEarning, Retaining and Converting Attention in the Streaming Era: Origin’s CTV Success Stories.
Sep 25, 20252 min readWINNER - Origin Wins 'Best Personalization Technology' at the 2025 Cynopsis Media Impact Awards.
Sep 23, 20253 min readDynamic Creative CTV Strategy Helps Global Retail Brand Drive Verifiable Lift In Foot Traffic To Stores Nationwide.
Sep 17, 20255 min readThe Evolution of Creative Ad Overlays in TV and CTV Advertising: From Origin to Current Applications.
Sep 12, 20253 min readMaximizing Off-Peak Travel: Five Ad Strategies for US Tourism Bureaus During Off/Shoulder Seasons.
